Magnus Carlsen first caused a stir when he featured in the Autumn/Winter 2010 campaign for G-Star and heads will turn again when Carlsen fronts the S/S 2014 campaign partnered with Lily Cole, best illustrating the brand’s innovation.

Famous for his uncompromising and strong style of play at the age of 13, Carlsen is currently the world’s top ranking chess player. Comparable to Carlsen, Cole began a career in fashion at the age of 16 on the cover of British Vogue. While studying art history, she has since starred in various films, launched a successful ‘giving initiative’ and campaigned for environmental sustainability.

Key style in the campaign is the Type C pant. The Type C is the latest and most unrestrained cut in the G-Star RAW 3D denim line. The Type C for both men and women is constructed with an extremely tapered fit and elongated rear pockets. Since releasing the world’s first 3D denim in 1996, G-Star has continuously reinvented denim construction. As with the G-Star Elwood, Arc and A-Crotch, the Type C is a product of both extensive development and the G-Star belief of unlimited possibilities.

G-Star RAW. Just the Product.