If you’re a travel blogger, content creator or influencer planning a trip to Salem, Massachusetts, don’t book every experience just yet.

Destination Salem has an official Influencer Program, and successful applicants can receive a 2026 VIP Pass giving them complimentary access to a surprisingly long list of experiences around the city. The pass is valid November through September, meaning October, Salem’s busiest Halloween month, is excluded. (Destination Salem)

And this isn’t simply a media discount.

The 2026 list includes complimentary experiences such as aura photography, potion making, tarot readings, witchy crafts, ghost tours, museums, kayaking, high tea, food tastings, escape rooms and historical attractions. Some require advance arrangements, while others simply ask influencers to present their VIP Pass on arrival. (Destination Salem)

Imagine creating an entire Salem content weekend without having to pay admission at every stop: have your aura photographed, make a potion, tour the House of the Seven Gables, take a ghost walk, stop for high tea and finish with a tarot reading.

🏨 And Your Hotel Could Be Part of the Collaboration

Salem’s Coach House takes things one step further with its own dedicated influencer application.

Creators can pitch the hotel for either a paid or trade collaboration before their proposed stay. The application asks for your Instagram profile, website, media kit, previous hotel or brand partnerships and proposed travel dates. (The Coach House)

Apply to The Coach House Influencer Program

So, fellow travel creators, there’s a useful lesson here:

Before you book Salem, pitch Salem.

Your Instagram, TikTok or travel blog might turn an ordinary trip into a hosted content opportunity, and give you some wonderfully strange material to work with along the way. 🔮

Explore Destination Salem’s 2026 VIP Pass

🔐 Mystery Unlocked: Calling All Influencers 📱🏨

I’ve curated a list across the USA of hotels and businesses actively looking for creators and influencers, offering everything from paid collaborations to complimentary stays. Subscribe to see the full list and find an opportunity near you.