❤ My Work

Social Media Marketing + PR

What Is Social Media Marketing?


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Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

How Are Search + Social Media Marketing Related?

Why would a business who has a website which comes up in a search engine care about social media? Because the two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity.

Social media can also help build links that in turn support into SEO efforts.

Many people also perform searches at social media sites to find social media content.

Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

A current feed (daily updates) ensures your brand is top of the news stream or search results. This means potential customers are more likely to find you.

An active community on social media channels leads to community which leads to engaged customers who keep coming back and using your product/service.

A personal touch to your brand makes people feel connected to you in a unique way, wanting to share in the experience that is your brand.

Including your customers in your giveaways, sales information, ongoings behind the scenes makes them feel supportive + patriotic.

Having social channels lends to transparency for your brand which means feedback from your audience.

This all means more feet through the door, a deeper understanding of your clients, a chance to improve your service or product and better (bigger!) business.

Why you’re seeing more Hashtag stickers on Shop Windows

Hashtagging is a popular way for brands to run competitions, giveaway tickets to events + generally get people talking about the brand.

Here in Cape Town, it’s become a hot trend to see shops such as Topshop, Mr Price, Zara, Guess, Sunglass Hut + other fashion stores display hashtags on their windows. This isn’t just limited to clothing stores, though. Places like Woolworths, Pick ‘n Pay, Mac, CNA or even coffee shops like Vida e Caffè are catching on. In fact, you’ll see references to social media channels pretty much everywhere now – banks, bars, theatres, camera stores, bookstores, restaurants and even liquor stores have some kind of “voice” set up online. It’s about:

+ community

+ brand awareness

+ audience interaction

+ discovery

+ feedback

+ influence

+ reach

+ growing business

Are you looking for advice, help, set-up or management of your channels? Contact me here.

Entrepreneurship

World’s 10 Toughest Countries To Do Business In


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I was reading a CNBC report lately on the world’s toughest countries to do business in. Based on the World Bank’s report, “Doing Business 2015”, the report ranks 189 countries for ease of doing business using criteria such as ‘getting electricity’ + ‘getting credit’. Here are the 10 worst countries in order:

1. Eritrea

+ GNI of just $490 per capita

+ described by the World Bank as, “one of the least developed countries in the world”

+ roughly two-thirds of Eritreans live in rural areas

+ has been criticized for its alleged extrajudicial killings and torture and lack of openness

+ came joint last for dealing with construction permits, joint last for access to credit, and 176th for registering property

Eritrea
Patrick Horton | Lonely Planet Images | Getty Images

2. Libya

+ three years after the overthrow and death of Colonel Muammar Gaddafi, oil and gas-rich Libya is still struggling for stability

+ the country ranked joint-last for handling construction permits, joint-last for registering property and second-last for protecting minority investors

+ rival militia are still engaged in fierce fighting in Libya

+ this summer the security situation deteriorated further

+ the United Nations says that over 100,000 Libyans are displaced as a result of the current fighting

libya
Abdullah Doma | AFP | Getty Images

3. Central African Republic

+ since gaining independence from France in 1960, the Central African Republic (CAR) has struggled with dictatorships, coups and conflict in equal measure

+ the country’s most recent civil war saw thousands die

+ its economy shrunk by a vast 36 per cent in 2013, according to the World Bank

+ the CAR ranks fourth from bottom in terms of access to electricity and third from bottom for ease of starting a business

CAR
Fred Dufour | AFP | Getty Images

4. South Sudan

+ founded in 2011 after a referendum on independence from Sudan, South Sudan is still unstable

+ low ranking—3rd worst in the world—in the cross-border trading category

+ accessing electricity and registering property are also problematic for entrepreneurs, with South Sudan coming respectively 179th and 180th on these counts

+ according to the U.S. Department of State, “Most small South Sudanese businesses operate in the informal economy, where labor laws and regulations are widely ignored”

south sudan
Paula Bronstein | Getty Images

5. Chad

+ one of the world’s poorest countries

+ fifth worst in the world for launching a business

+ eighth worst for cross-border trading

Chad
Phillipe Huguen | AFP | Getty Images

6. DRC / Democratic Republic of Congo

+ DRC has been stricken by years of civil war

+ According to the United Nations, around 2.7 million people are “internally displaced” in the country, due to ongoing armed conflict in its east

+ The DRC remains one of the worst countries in the world to do business, ranking joint worst for resolving insolvency and also scoring poorly for access to electricity and enforcing contracts

DRC
Robert J. Ross | Photolibrary | Getty Images

7. Afghanistan

+ suffering the aftereffects of 13 years of bloody and sustained conflict

+ country ranked surprisingly high (24th) for ease of starting a business

+ rated worst in the world for protecting minority investors

+ scored poorly for cross-border trading and enforcing contracts

+ July 2014 survey by the Afghanistan Chamber of Commerce & Industries found that, “The most important factor for business development is considered to be security; it is followed by lack of market and demand, poor infrastructure, administrative burdens and lack of access to finance”

Asanka Brendon Ratnayake | Lonely Planet Images | Getty Images
Asanka Brendon Ratnayake | Lonely Planet Images | Getty Images

8. Venezuela

+ gross national income of $12,550

+ Venezuela’s income level is described by the World Bank as “upper middle”

+ socialist country is rich in natural resources including natural gas, gold and diamonds

+ its crude oil reserves are estimated at around 298 billion barrels

venezuela business
Gilles Rigoulet | hemis.fr | Getty Images

9. Angola

+ a former Portuguese colony

+ one of the Africa’s biggest producers of oil

+ one of the poorest countries on the planet

+ gross national income of $5,010

+ life expectancy of just 51

+ difficult for business owners to enforce contracts and access credit

angola business
Kenneth Gerhardt | Gallo Images | Getty Images

10. Haiti

+ devastated by a huge earthquake in Jan 2010

+ one of the world’s poorest countries

+ difficult for business owners to access credit or register property

+ gross national income per capita of $810 (compared with US which is $53, 670)

+ in 2011 the Inter-American Investment Corporation and the Spanish government established a joint development fund designed to increase the availability of loans and reduce borrowing costs for Haitian small- and-medium-sized companies. This is set to run for 12 years

Haiti Business details
Thony Belizaire | AFP | Getty Images
Entrepreneurship

Baby Boomers Flock To Entrepreneurship


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Found this article over here and really thought it was worth a reblog!

Even though they’re nearing retirement age, a large number of baby boomers are looking for an “encore” career as entrepreneurs.

Adults over the age of 50 comprise one of the fastest-growing groups of entrepreneurs in the United States, according to a new Gallup study. Among those people who don’t currently own a business, baby boomers are twice as likely as millennials to say they plan to start a business in the next year.

The majority of those prospective entrepreneurs cite a desire for lifestyle changes as the reason behind their desire to launch a new venture in the later stages of their careers. Specifically, 32 percent of the baby boomers surveyed said they are choosing to start businesses primarily because doing so will allow them to be independent, while 27 percent say it will give them a chance to pursue their interests and passions.

Money is also playing a large role for many. Nearly one-quarter of those surveyed said starting a new business will allow them to increase their income.

“Very few are pursuing an idea for a new product or service that solves a problem or meets an unfulfilled need in the market — the type of business that would typically have immense growth potential,” the study’s authors wrote. “Perhaps for boomer entrepreneurs, these reasons reflect their current stage in life.”

Even though many baby boomers have years of experience working for established organizations, business owners over the age of 50 face many of the same challenges young entrepreneurs face. More than half of those surveyed said information relevant to growing a business and entrepreneurial training and education aren’t readily available in their communities. Additionally, just 44 percent said that the city or area where they reside is a good place to live for entrepreneurs forming new businesses, while just 9 percent said it’s easy for them to obtain a business loan where they live.

The researchers said that communities looking to foster entrepreneurial growth among baby boomers should focus on several key areas, including:

Readiness for the role: It’s critical communities help entrepreneurial-minded baby boomers understand that running a business is very different than working for a company. Unlike working for someone else, business owners have to deal with ambiguity, uncertainty and failure, the study’s authors say.
Local resources: Communities need to help prospective entrepreneurs connect with local resources, like the AARP, Small Business Administration and professional networks, that can help them plan their business.
Good coaching: Despite their years of professional experience, entrepreneurs over the age of 50 can still benefit from working with others who can provide counseling and support, such as coaches, mentors and business advisors. The study’s authors said readily available coaching and mentoring programs should be an essential part of any community trying to develop business leaders.

The researchers said that addressing these challenges and building up the support that is available will not only benefit current baby boomer entrepreneurs, but also help convince those who might be considering starting their own businesses.

“Supporting those over 50 who want to launch and grow businesses is crucial for reversing the trend of American business deaths outnumbering business births, and accelerating sustainable economic development,” the study’s authors wrote.

The study was based on interviews with 1,906 baby boomers, consisting of 229 entrepreneurs and 1,677 nonentrepreneurs.

Social Media Marketing + PR

16 Tools Every Social Media Manager Should Know


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1. Google Analytics Report

Those who have Google Analytics installed on their website can use Visually’s Google Analytics Report: an app that creates a custom infographic of your website’s activity and performance. This free report tells your website’s story for the week loud and clear. It highlights where your wins came from, giving you that push to make next week even better! You can opt to have these reports delivered straight to your inbox every week.

Pricing: Free

2. TweetDeck

This free, easy-to-use Twitter management tool allows you to oversee all aspects of your Twitter account(s) in one interface. TweetDeck gives each user the freedom to customize their display by showing or hiding various columns presenting everything from your home screen to search terms. Considering TweetDeck is specifically tailored for Twitter, it may not be the best tool for those looking to simultaneously manage various social networks in one place. Nevertheless, it gives great deal of control over the intricacies of your Twitter profile without the hassle of navigating across profiles.

Pricing: Free

3. Hootsuite

Hootsuite takes it a step further and allows you to manage multiple social streams like Twitter, Facebook, LinkedIn, Google+, Foursquare and many more in one place. Working across multiple networks with a social team can be difficult, and Hootsuite makes it possible for you and your team to delegate between responses to fans and followers, eliminating the stress of coordinating responses and potentially overlooking valued fans. While Hootsuite remains one of the most used social media management tools, though, it lacks a basic function: the ability to have images appear as image previews in the Twitter feed as opposed to collapsed links. Still, Hootsuite is a top contender in the space.

Pricing:
Free – Up to 5 social profiles, up to 2 RSS
$8.99/month – Up to 100 social profiles, up to 9 team members, advanced message scheduling and more
Enterprise (custom pricing) – Unlimited

4. Sprout Social

Like Hootsuite, Sprout Social is a social media dashboard that monitors and manages multiple social networks. It has a clean interface and user-friendly dashboard built around 6 tabs: Home, Messages, Feeds, Publishing, Discovery and Reports. Connecting your Facebook, Google+ (Pages only), LinkedIn, and Twitter accounts, Sprout Social suggests new people to follow or unfollow, and offers many ways to schedule updates in advance. Although Sprout Social still has much to improve on, like offering a wider range of social networks, it is paving the way towards fruitful social media managing.

Pricing:
$39 per user/month – Manage up to 10 profiles, real-time brand monitoring, comprehensive reporting tools, and more
$59 per user/month – Manage up to 20 profiles, Helpdesk and Google Analytics integration, deluxe reporting and more
$99 per user/month – Manage up to 50 profiles, ViralPost time optimization, custom interface, and more

5. Crowdbooster

If your main focus is Twitter and Facebook, then this is the tool for you. Crowdbooster helps streamline your social media activity so you pay attention to what matters. Aside from scheduling posts for both Twitter and Facebook, it allows you to easily keep track of new fans and followers by reminding you of followers you have not yet responded to and listing recently acquired influential followers. Although there seems to be a lag time between the syncing of Crowdbooster with Facebook and Twitter API data, it presents a dynamic tool that helps direct growth and engagement metrics.

Pricing:
$9/month – 1 Facebook page, 1 Twitter, 1 User and more
$49/month – 10 social media accounts, 8 users and more
$119/month – 30 social media accounts, 30 users and more

6. Twitter Showdown

To complement your Twitter tools, in Visually’s app center you will also find Twitter Showdown, which compares any two Twitter accounts head-to-head. The app is meant to be a light-hearted, fun way to see who rules the Twittersphere, but it can actually produce some insightful information on different Twitter accounts in your industry, or when comparing yourself to your competitors. Twitter Showdown gives you insight on follower-to-following ratio, level of tweet engagement, mentions per tweet, tweet timing and, overall, how two accounts compare.

Pricing: Free

7. Edgerank Checker

Although Facebook pages comes equipped with Insights and provides significant data on Likes, Reach, People Talking About This, etc., sorting through the data and making sense of it can be a hassle. One must keep in mind the algorithm Facebook uses to determine what posts even make an appearance in newsfeeds. Edgerank Checker helps admins understand how their followers interact with each post by assigning it an Edgerank score and makes recommendations to assist with future posts. With this tool, admins can even monitor each post in real time.

Pricing:
Free – EdgeRank score, EdgeRank score over time graph
$15 per page/month – Real-time analysis, post grades, recommendations, negative feedback analyzer

8. Facebook Insights (App)

If you’re already using great Facebook tools and have an understanding of your data, it’s time to take it to the next level. Visually has a great tool for admins to up their social game by visualizing the last 30 days of their Facebook Insights. Facebook Insights is impressive because your page’s performance literally materializes before your eyes. You can also download and print this report and share it with the rest of your team.

Pricing: Free

9. Buffer

Buffer is a simple and effective tool for sharing content through Facebook, Twitter, LinkedIn and Google+. It’s particularly useful for small businesses that don’t have the time or resources to update their social media channels regularly, but would still like to maintain a social presence. With Buffer, you can schedule bulk posts ahead of time in a queue. It also offers a number of extensions through Chrome, Firefox and Safari that make sharing what you find on the web that much easier. On the downside, Buffer falls short when it comes to monitoring discussions.

Pricing:
Free service – allows for 2 profiles and 10 updates in the queue for each profile
$10/month – unlimited updates and up to 12 profiles

10. SocialBro

Specific to Twitter, SocialBro provides insights to your analytics, suggestions for targeting and engagement, and also helps keep tabs on your key influencers and competitors. It works best when coupled with a scheduling tool like Buffer or Hootsuite, because it is geared less towards publishing content and more towards offering reports for marketers. With SocialBro’s integration of both Buffer and Hootsuite, you can import the optimized schedule to sync with your queue and use the results to adjust your engagement.

Pricing:
Free 15-day trial
$13.95/month – Up to 20,000 social contacts across 5 Twitter accounts and more
$39/month – Up to 50,000 social contacts across 15 Twitter accounts and more
$149/month – Up to 200,000 social contacts across 40 Twitter accounts and more
Enterprise – On demand

11. Postling

Postling is perfect for businesses looking to expand their reach across social networks. Keeping track of responses, brands and people, this tool sends a daily digest of your recent activity across Facebook, Twitter, LinkedIn, Blogs, Yelp, YouTube and Flickr. One cool feature is tracking news every time your business or brand is mentioned on the web. With a click, you’ll be able to share that tweet or review.

Pricing:
$1 first 30 days – unlimited usage
$10/month after 30 days – manage up to 5 social media accounts/ additional accounts cost $3/month each

12. Tailwind

Previously known as Pinreach, Tailwind tracks activity across Pinterest about your company, products and competitors. Pinterest is often overlooked when discussing tools for social media management, but depending on your business, it might be the driving force in traffic, branding and revenue. In addition to the general reporting of growth and engagement, you can connect Google Analytics to track conversions and see which activity is most profitable.

Pricing:
Free – Limited profile and domain trends
$29/month – 90-day history archive, track 2 competitors, invite 2 collaborators, basic audience IQ and more
$99/month – 1-year history archive, track 5 competitors, invite 5 collaborators, advanced audience IQ and more
Enterprise (custom pricing) – Unlimited history archive, track unlimited competitors and more

13. Social Mention

Social Mention is a real-time social media search and analysis tool that scrapes user generated content across the internet for any given company, product, or search term. In a single stream, this tool will give you the most recent relevant results, metrics on unique authors, reach, frequency of mentions, sentiment and top keywords. This tool should be on every social media manager’s shortlist.

Pricing: Free

14. BuzzSumo

BuzzSumo

BuzzSumo is a tool that gives you social data on top performing content and influencers based on your search queries. By entering a topic, domain or specific keyword, your results will be nothing short of relevant. Filtering your search by time frame will show you the most shared content over time, which can give you insight to trends or help with generating ideas for your own content! With this tool, you can view who has shared a specific piece of content and create a list of influencers based on your interest. The pro plans allow you to closely monitor keywords, domains or authors by setting up alerts when new content is published. With great data readily available, this tool is one you’ll want to use frequently to stay on top of the latest buzz in your field.

Pricing:
Free
$99/month – Ideal for small teams and content campaigns
$299/month – Designed for Agency teams to support multiple SEO and content marketing campaigns
$499+/month – Bespoke plans for brands and large agencies

15. Shoutlet

Shoutlet is enterprise-level social marketing software that aims to help companies understand their market, grow their social database and drive their business by creating a seamless platform that guides targeted campaigns through analytics. In addition to publishing and scheduling content, the streamlined community management platform makes it easy to create custom workflows to make sure the needs of all customers and fans are being addressed. The advance features in this social management tool are every marketer’s dream come true.

Pricing: Request a demo

16. Oktopost

Oktopost

Oktopost focuses on building your brand’s online presence by delivering your content to targeted audiences. It helps you establish and manage your most valuable content, making sure your efforts add value to your marketing strategy. Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results. With the recent shutdown of Argyle Social, many of its B2B clients have flocked to Oktopost. Underscoring their focus on B2B engagement, Oktopost integrates with Marketo, Salesforce, Act-On and others, directly linking social media actions to the impact on sales. One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages. As a whole package, Oktopost qualifies and quantifies better leads for you and your business.

Pricing:
$9/month – Getting started with social marketing
$49/month – All the basics for social media marketing
$119/month – A comprehensive tool for social media marketers
$249/month – The definitive tool for social businesses

❤ My Work, Modelling

Shooting at Roodebloem Studios


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Models South Africa Roodebloem Studios

I shot yesterday at Roodebloem Studios in Woodstock, Cape Town. We had so much fun! The studios are amazing (huge kitchen, lounge, private makeup room, bathroom, beautiful modern finishings) I think they are every photographer’s dream! I have some awesome behind the scenes photos on my instagram @misstamikajade. We did my hair the same as we did for the bridal shoot this past weekend in Stellenbosch. I actually rarely have it curly in real life, it’s more naturally wavy like in this shoot I did for City Lodge. All these photos were taken on my new gold iphone6.

+ Photography – Talitha Snow

+ Hair and Makeup – Pipa Cross

+ Assistance – Gabrielle Fortunato

Roodebloem Studios Cape Town
my beautiful team!
Modelling

Bridal Shoot Modelling


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Behind-The-Scenes Bridal ShootsI modelled at Brenaissance wine estate this past weekend for a bridal editorial with photographer Veronique Millswedding gown designer Elizabeth Stockenstrom + Bijoux JewelleryBrenaissance is any bridal couple’s dream venue. The Bridal suite is beautifully decorated. There’s a white glass fronted chapel that overlooks the vineyards. The venue is a blank canvas and it’s got all the amenities needed for an amazing wedding! If you feel like relaxing at the restaurant on a saturday, they’ve launched their new picnic menu. They also have a brand new wine tasting deck. They offer the most delicious wine paring pizza + lovely cheese cake to top it all off. The shoot was so much fun! I’m confident the images will be pretty awesome. Read more on an article I wrote for aspiring models on how to make magic in front of the camera. I’ve also got more photos of behind-the-scenes on my instagram @misstamikajade.

+ Photography – Veronique Photography

+ Hair – Huidrie Marais

+ Models – Chanel Wessels, Tamika Doubell, Anesia Joseph

+ Make-up – Pipa Cross

+ Venue – Brenaissance Wine Estate

+ Dresses – Elizabeth Stockenstrom

+ Jewellery & Hair pieces – Marnell Nortje {Bijoux Jewellery}

Tamika Doubell Bridal

pink rosesLaceBridal Shoot IdeasBridal Shoot IdeasBridal Shoot IdeasBridal Shoot Ideas pearlsBridal Shoot IdeasBridal Shoot Ideas

Entrepreneurship

5 Tips For Launching Your Online Etsy Store!


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If one of your goals for 2015 is to start an Etsy shop, I’ve got the guide for you. Etsy has specific rules for shops. If you make handmade goods, crafts, raw supplies, materials or sell vintage items, the marketplace is a good fit for you. If you’re not sure if your shop would be a good fit for Etsy, check out their Guidelines here.

A lot of people ask if it’s “too late” to get started selling on Etsy, because there are so many shops. They wonder if the marketplace is just too saturated to break into. If you’re just starting out as a business + would like an easy way to get started, test the waters + get your systems in place, Etsy is fantastic. It gives you an easy way to:

+ create a shop

+ accept payment

+ reach your customers

It’s perfect for beginners. If you’re already an established shop, Etsy can be a nice channel to make extra sales from. Here are just a few things that contribute to whether or not your shop becomes a business or remains a hobby hustle:

1. Consistency

Consistency is how you build your brand + shop presence on Etsy. It’s also how you make consistent sales. One thing to remember is that the frequency with which you list new items directly correlate to how often sales were rolling in. If you’re listing a handful of items every day, you’ll make a handful of sales every day consistently. If you take a month off from listing new items, even though your shop is still full of stuff, sales will drop off.

2. Photos

On Etsy, photography is EVERYTHING. Product photography is what sells your items. You cannot underestimate this. Your photography needs to stand out from the rest of the shops on Etsy. In order to do this, you need to use a professional photo backdrop. A popular one is white seamless paper roll + 18% grey, which is considered “neutral.” These backdrops allow your items to really pop. Try not to take photos of your items in your backyard, in front of your garage door, or on your kitchen table.

3. Volume

When you’re selling vintage on Etsy like many are, volume can be a big factor in how successful you are. The most successful vintage shops have 500-600 items of inventory for sale at any given time. The reason being is that for every listing you have up, it’s one more chance that someone searching Etsy will stumble into your shop via that listing that caught their eye. So the more items you have up, the more chances you have for people to find you.

4. Tags + Keywords

Use all 13 available tags. Don’t worry if you’ve run out of ideas, just put something there. It will help you get found. Colour, shape, style, era, theme, texture, related keywords, emotions, seasons – it’s all fair game. Describe your item as you would to a person who can’t see it. How does it smell, feel, look, fit, and how much does it weigh? It’s okay to overshare. Pull out any keywords from your main description to use as tags for your item.Give your listings very descriptive, detailed titles – use all the characters allowed if you can. Although titles like “Amber Moon” sound cool, they don’t tell people anything about what the item is. It’s bad for Etsy search and bad for getting found. So be really clear in your titles.

5. Shop Setup

On Etsy, you have very limited “branding” opportunities. The only places you can really brand your shop is with your shop banner and your avatar. In effect, these are extremely important to your shop’s appearance and brand on Etsy. Your banner and avatar should have the same branding – meaning they use the same font, colour palette, and graphic elements. You can make your own shop banner using Photoshop. Since the shop banner is the first visual that many people will see when visiting your shop, make sure it’s eye-catching, clearly legible + evocative of your brand. It should attract your ideal customer at a glance.

❤ Digital, Social Media Marketing + PR

Earn Easy Cash Through Instagram


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Work station stock images

+ Sign up to Twenty20, set your price + sell your photos. You get a 20% cut for each one sold. They sort logistics + shipping worldwide, sending money your way via PayPal every month. They sell your photos on canvas or use them to create phone covers, pillows, ornamental prisms + framed prints. Popular photos are of landscapes + cityscapes. There’s not much on the South African / Cape Town / Joburg / Durban / PE angle (so my readers from here, we can definitely corner the market on this one).

+ Register on Snapfluence + earn serious money through deals with big brands who’ll pay you to promote their products. Become an “Instagram Influencer” + earn up to R17 000 ($1450) to participate in a campaign.

+ Register on Instaprints or SnapMyAd. Sell your photos or get hired to promote products.

Top 10 hashtags on Instagram (in order):

#love

#instagood

#me

#tbt

#girl

#hot

#forsale

#follow

#cute

#photooftheday