Social Media Marketing + PR

Social Media Marketing + PR

Get Appy


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Happy Friday!

Happy Friday, guys! I’ve spent the week running around. I’m working on some film projects for the tourism board and at the same time i’m working on shooting a profile of my family’s business Doubell Machines. I’ve been rolling my sleeves up, putting on my army boots and walking around the factory scaring all the men with my very intimidating tripod and Canon 5D MK II! I love a good productive week. This was also the week I got my awesome Lenovo laptop which I’m so excited about! It has a core i.5 processor, 6 GB RAM, 500 GB hardrive, 15″ screen and – best of all – it has Windows 8. If you have Windows 8, here are my top 6 suggestions for great apps to download from your store (nice ideas for your android or iphone, too)

+ Flipboard

This is a really great social magazine featuring the latest stories from any field that interests you. It collects the content of social media and other websites and presents it in magazine format and allows users to “flip” through their social-networking feeds. I love it because it gives me instant access at one click to the current news in everything – from the music industry to the film industry to world news to news from my favourite companies and brands (I follow national geographic). I definitely recommend this one.

+ Aviary

This is a really great photo editor which allows you to add effects and text to your images as well as a whole bunch of other editing tools.

+ Instagram Explorer

This is basically Instagram on a computer screen. It has an easy layout which allows you to access instagram on your computer and not just via your phone. But note that you can’t actually upload via this – it’s exclusively for viewing.

+ Ballstrike

This is a fun exercise app that gets you moving (think wii fit) If you have a webcam you can use this easily; it generates targets on your screen for you to hit, so you watch yourself punch and kick the air around you for hours on end. And it also tells you how many calories you’re burning, which is great!

+ Netflix

An online video-streaming app, Netflix allows you to watch any movie, show or TV series in the world by paying a simple flat-rate fee once a month.

+ TuneIn Radio

Tune In Radio allows you to listen to terrestrial and internet streaming radio stations from around the globe. This is great for me in Cape Town, where we have a subculture of these online radio stations popping up everywhere!

Social Media Marketing + PR

On Instagram


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Here are a few tips I’d like to share with you about taking great photos for your Instagram:

+ Get Close up and personal

Whether you’re eating a salad, see a cute animal or want to capture a lovely moment with someone, getting close to the subject comes across really well. Enjoy an angle you wouldn’t have otherwise tried from up close and you will see your shot becomes so much more effective. Photograph that cup of coffee or your make-up spread across the vanity in a different way that you haven’t seen done before by getting close and trying a different angle. Once you add your filter it will look like something out of a magazine!

+ Stick to the square

Unfortunately, Instagram gives you a strict option of cropping when you upload your pictures. Sometimes a stunning vertical photograph you see before you wouldn’t work on Instagram. Remember that when shooting and just ‘stick to the square’ when composing your shot!

+ Tap to Focus

This is a wonderful little feature I only just realized myself. With all of these smartphones, you can tap on a subject within your frame which you specifically want to stand out in your shot. Say you are capturing a crop of daisies, but have one in particular that you want to stand out, tap it on the screen as you hold your phone up to take the picture. You’ll see it comes into focus and the others sort of fade to the background. This adds such a beautiful and interesting dimension to your shots, and I highly recommend it.

+ Be Aware of Light

Natural lighting is the best for Instagram. Rather stay away from using your flash. Move near a window if you must. If you want to specifically take a ‘mood’ shot by shooting in the dark, leave it at that and allow your peers to see what you are experiencing.