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What, Exactly, Is Denim Day + Why Should We Care?


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Denim Day grew from a 1999 court ruling in which the Italian High Court overturned a rape conviction, arguing that because the victim was wearing tight jeans at the time of the assault she must have been conferring consent. The ruling provoked outrage + wearing denim on the anniversary became an international expression of protest against misguided attitudes about sexual violence.

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