You Are Your Content

1. Keep your content short + sweet Choose a topic, do your research, use bullet points. Stick to one idea with any post. Don’t give people too much information too quickly. For ideas on how to make your posts interesting, link in from other places and use quotes from credible sources. 2. Keep it personal…

20 Ways To Get Serious About Blogging

1. Think long & hard about your blog categories Your categories are the main sections or “magazine columns” that you feature on your blog. Your categories can be a drop down menu on your sidebar. They should be simple and logical. Use hierarchies to organise your ideas better. Try think of a catchy angle for…

Finding Your Voice Online

1. Speak like you do in real life, online. Communicate to your virtual audience in the same way as you would talk to the one person in the world who you feel most comfortable with. Why? Because that’s who you really are. That’s the way you talk, those are the things you say. So just…