What Is Social Media Marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a…

16 Tools Every Social Media Manager Should Know

1. Google Analytics Report Those who have Google Analytics installed on their website can use Visually’s Google Analytics Report: an app that creates a custom infographic of your website’s activity and performance. This free report tells your website’s story for the week loud and clear. It highlights where your wins came from, giving you that…

Earn Easy Cash Through Instagram

+ Sign up to Twenty20, set your price + sell your photos. You get a 20% cut for each one sold. They sort logistics + shipping worldwide, sending money your way via PayPal every month. They sell your photos on canvas or use them to create phone covers, pillows, ornamental prisms + framed prints. Popular photos are…

What To Share On Your Social Media

+ Blog / Website Your headquarters for content. The place you use to establish your reputation, share your expertise or portfolio, answer questions, talk in your natural voice, and wow your readers. + Twitter Your place to post text messages the whole world can see. Use it to share useful information, jokes, timely updates, anecdotes,…

Making Waves At Film Festivals Around The World

CEO at Gravel Road Entertainment Waterfront Film Studios is currently in Tunisia for the screening of digitally restored South African film Joe Bullet (banned here in 1973). It’s a really exciting time as they’re hosting the International Carthage Film Festival and Joe Bullet is making its North African debut. They recently made their North American debut in New…

Social Media Stats South Africa

One thing I find amazing is how popular social media is globally + especially here in South Africa. It’s grown a huge amount in the last couple of years, making way for unconventional + exciting jobs to open up for creative entrepreneurs like myself! Take a look at the figures……… I would love to give…

Retro Afrika Happenings in the Months to Come

Highlight on one of Skybok’s clients Retro Afrika Bioscope – a studio label of Gravel Road Entertainment at the Waterfront Film Studios in Cape Town. CEO Ben Cowley has just returned from France for the “Lumiere Film Festival & Classic Film Market” in Lyon! Retro Afrika exhibited some retro titles at the Classic Film Market as well…

Rotary Club of Algoa Bay Social Media PR + Marketing

Skybok enjoyed creating this fresh new blog for The Rotary Club of Algoa Bay. Good causes always need good websites. Join them on Facebook here. The Rotary Family Health Days 2015 will be held in the heart of Zwide Township at Ubuntu. It was incredible to hear Bill Clinton travelled there last year. It’s the home of the…

6 Clever Tricks for Social Media Management

Even if you’re the ultimate hybrid project manager/content creator and community-engager, reality is, you’ll probably develop Social Media Manager Multi-Personality Disorder (SMMMPD)* at least once in your career. (*Totally made this up) Reblogged from Mashable here, Kelly Meyers offers up her favourite tips for Social Media Managers everywhere. I believe it’s all about structure, time management and keeping…