south african fashion ambassadors

Ambassador, New York

Denim Day USA – Walk With Us In New York!


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The time has come. We are in April, which is Sexual Assault Awareness Month. That means you can do something to stand up for a cause you believe in. Domestic Violence is rampant throughout the world. Show your support April 29th + walk across Brooklyn Bridge to City Hall with tons of other fashionistas, bloggers, celebrities, students + designers. Take a photo of yourself in your denim outfit + use the hashtags #DenimDay #DenimDayNYC #FWBK. Fashion Week Brooklyn is championing the cause in New York. Follow the story on Instagram, Twitter + Facebook:

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Ambassador, Outreach

What, Exactly, Is Denim Day + Why Should We Care?


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Denim Day grew from a 1999 court ruling in which the Italian High Court overturned a rape conviction, arguing that because the victim was wearing tight jeans at the time of the assault she must have been conferring consent. The ruling provoked outrage + wearing denim on the anniversary became an international expression of protest against misguided attitudes about sexual violence.

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