On Friday, 6th December, Lady Gaga and Belvedere Vodka returned to Annabel’s for an intimate performance of songs from the Grammy® Award-winning artist’s new album “ARTPOP”, released in November. In 2011, the music and fashion icon held a similar private performance to launch “Born This Way”and both Belvedere Vodka and Annabel’s were thrilled to welcome her back.
To celebrate the launch of the chart-topping album “ARTPOP“ and the third anniversary of Belvedere Vodka’s partnership with (RED), Lady Gaga performed new tracks in front of an intimate crowd at one of London’s most prestigious member’s clubs, Annabel’s. The event supported the (BELVEDERE)RED Special Edition bottle which raises proceeds for the Global Fund, the world’s leading financier of programs to fight HIV/AIDS in Africa.
Lady Gaga performed the tracks “ARTPOP”, “Poker Face”, “Dope” and “Do What U Want” – three from her new album – for the many VIP guests in attendance including Adele, Sting, Jonathan Rhys-Meyers, Tinie Tempah, Emma Watson, Bar Rafaeli, Jessie J, Chelsea Davy, Christopher Kane, Michael McIntyre, Philip Treacy & James Blunt. This once in a lifetime event bringing together fashion and music for a global fundraising effort is something that Belvedere Vodka is synonymous with globally and will be sharing with South Africa in 2014 with the launch of a limited edition of Belvedere [RED] Vodka, a first on the African continent.
Throughout the evening guests enjoyed Belvedere specialty cocktails. Following Lady Gaga’s performance, rising pop star, Charli XCX, entertained guests with a special DJ set that carried on into the early morning hours.
“I think it is very important to join the fight against Aids and HIV and think it is wonderful that Belvedere and Annabel’s are supporting and had this event this evening,” says Lady Gaga. “The more we can educate people the more we control the problem. I think it is really wonderful they are involved and think all major corporations should join the fight.”
You can watch the video from the evening here: http://www.image.net/belvederegaga
For more information about Belvedere Vodka or (BELVEDERE)RED please contact:
Zara Swift, Mission: firstname.lastname@example.org