Have you ever watched a movie and thought, ‘I need to go there’?

You’re not alone. One of 2026’s biggest travel trends is set-jetting, where travelers plan vacations inspired by the places they see in movies and TV shows. And it’s becoming big business. Expedia estimates set-jetting could represent an $8 billion travel industry in the U.S. alone. Even more surprisingly, 81% of Gen Z and Millennial travelers surveyed say they now plan getaways based on what they’ve seen on screen. And the effect is measurable. After Wuthering Heights was released, Expedia recorded a 60% jump in searches for Yorkshire during the first six weeks. Muskoka, Canada saw interest climb 110% following Heated Rivalry.

🎥 Where Are Set-Jetters Going in 2026?

Expedia’s destinations to watch include:

• Los Angeles inspired by Nobody Wants This
• Yorkshire, England inspired by Wuthering Heights and Downton Abbey
• Tuscany, Italy inspired by Jay Kelly
• The Dalmatian Coast, Croatia inspired by People We Meet on Vacation
• The Peloponnese, Greece inspired by The Odyssey
• Samoa inspired by the live-action Moana
• Wellington, New Zealand inspired by Avatar: Fire & Ash

🔐 Mystery Unlocked: Set-Jetting Across America

You don’t need to fly to Italy or book a trip to Hollywood to try the set-jetting trend. I’ve curated a movie and TV location in every U.S. state, so you can find one near you, grab your camera and turn an ordinary weekend into your own little movie-location adventure. 🎬🚗