Your headquarters for content. The place you use to establish your reputation, share your expertise or portfolio, answer questions, talk in your natural voice, and wow your readers.
Your place to post text messages the whole world can see. Use it to share useful information, jokes, timely updates, anecdotes, quotes, inspiration, previews of blog posts, and your stunning personality. Engage in real conversations frequently on Twitter. Use Twitter for research, Twitter chats, and the power of lists (organizing connections into useful categories).
Your place to post everything visual that you want your followers to check out. Even if it’s information and not an image, you can make a beautiful image that goes with the information.
Your platform for connecting with people 25 or older. A great place to share visuals, links to useful information, promotions, and inspiration. Facebook has an affordable ad program that can help you target readers with specific interests.
Your place to share compelling, interesting, fun, meaningful, helpful, and inspirational photos and videos. Instagram is a great place to display some of your portfolio items and your behind-the-scenes processes and life. It is best used in a very interactive manner (leaving comments and responses often).
Your place to share longer insights and thoughts (that aren’t quite blog length), visuals, videos, tutorials, tips, and inspiration. Google+ is excellent for communities, deeper discussions, following key influencers, and educating your audience.
Your place to show your professional side, diverse capabilities and skills, and ability to provide useful information. LinkedIn is a great place to make connections for collaborations and to find talented individuals you might hire in the future.
Your place to share tutorials, product reviews, trainings, and your winning personality. If used, YouTube is best used consistently and strategically.
We did a fabulous shoot recently in Camps Bay for BaliBali Fashion Boutique, Cape Town. I think the beaches in Cape Town are gorgeous! We are working on their marketing posters for the Lifestyle Centre in Kloof Street as well as for new brochures + digital advertising. I’ve designed + launched all their social media platforms and our new “Hippi Chic” campaign is looking good! Summer is here! (Please note all these pics are copyright. If you want to use any of these photos, get in touch with me here).
Even if you’re the ultimate hybrid project manager/content creator and community-engager, reality is, you’ll probably develop Social Media Manager Multi-Personality Disorder (SMMMPD)* at least once in your career.
(*Totally made this up)
Reblogged from Mashable here, Kelly Meyers offers up her favourite tips for Social Media Managers everywhere. I believe it’s all about structure, time management and keeping one step ahead of the game. Social Media today is one of the best venues for marketing products and services. Why? Because humans are social by nature! It’s digital word of mouth. Most companies employ social media experts to handle their online presence, reputation, promotions and branding. It’s important to remind yourself that it’s all about keeping your client’s brand alive and relevant, as well as connecting with readers in a compelling way to cultivate a strong community around a valuable service or product. Strengthen brand awareness, extend your network, attract new audiences and engage old ones. Bottom line – get business! Bottom bottom line – get feedback! Always aim to innovate, transform, evolve and create. Build on what you’ve designed to manage your clients accounts by using the suggestions below. I believe these tips will be a great resource for you. Enjoy! And be sure to check out my Social Media Management board on Pinterest ❤
1. Pain: So many accounts, so few browsers, so slow Internet speed.
Every day, we log in to our Facebook, Twitter, Tumblr, Instagram, Pinterest and Tumblr accounts, our work email, Google Drive and our internal communities, not to mention those of all our clients. We open our desktop versions of Tweetdeck, Twitter clients for Mac, Chrome for our personal accounts, Safari for our brands’ accounts and Firefox for our work accounts. Twenty minutes later, mid-tweet: not one applications is responding.
Remedy: Behold, Chrome profiles. Create as many Google Chrome profiles as you need — one for work, personal stuff and each client — and you’re free to toggle among multiple accounts at once. Each is fully customizable with account-specific bookmarks, Chrome apps, saved passwords and more. No need to use Chrome’s “Incognito” mode or multiple browsers at once.
2. Pain: You can’t find a buried document, and you keep opening the wrong version.
Your desktop is a mess, your download folder is bursting at the seams and your “organize screenshots later” folders (come on, every community manager is guilty of this) are about as useful as a junk drawer.
Remedy: Download FoundApp. Immediately. FoundApp simultaneously searches all basic file types in your folders — Dropbox, Evernote, Google Drive and Gmail attachments (even the ones you never downloaded). My favorite feature is preview, which allows you to easily scroll and view each document without having to open it. (Fingers crossed that its January YouSendIt acquisition doesn’t make it another Sparrow.)
3. Pain: Photo fatigue.
Cross-posting Instagram photos to Twitter is a time-suck, and Instagram photos take up too much space on your phone. Any community manager knows that time and space are of the essence. And so is seamlessly optimizing content for each social platform.
Remedy: With IFTTT (If This Then That), you can literally put the Internet to work for you. Use one of its pre-created recipes, or make one of your own to cut down on social media cooking time. Two recipes I love: auto-publish Instagrams as Twitter pictures, and save tagged Facebook photos to Google Drive or Dropbox. IFTTT currently support 62 platforms, which means options are endless.
4. Pain: Creating an actionable to-do list just isn’t happening.
No matter how many to-do list apps we try, there is still something special a colorful Sharpie and a notebook. Many times, the action of writing solidifies memory. When you’re juggling communities for several brands, the key is how you define and prioritize each action item.
Remedy: Snag an Action Method notebook from Behance. Each page feels like a blank slate, organized just like a digital note-keeper: date, action items, project titles and even a “backburner” section. Action Method offers a digital version, but I’m sticking to pen and paper for now.
5. Pain: You can’t see your Tumblr post in the context of your brand’s custom theme before publishing.
Getting a true feel for a concept in social media can be challenging if you don’t display it in context. An Excel sheet full of pasted images and suggested copy just doesn’t have the same effect as the real thing.
Remedy: For Tumblr, try creating a secondary password-protected blog under your account, using the custom theme code from your actual blog. This way, you can use it to test posts internally and easily send around to your teammates for feedback.
6. Pain: Taking and saving screenshots of everything.
If your client hasn’t yet requested, you do it anyway: screenshot everything awesome or horrible on social media that you see. After all, it could disappear moments later. But organizing, archiving and annotating these screenshots isn’t easy.
Remedy:Skitch, now a part of Evernote, is the greatest screenshot tool you will ever use. It’s a departure from those “Print Screen” keyboard shortcuts you’ve grown accustomed to, but once you’ve got the hang of it, it’s worth it. You can store screenshots in Evernote, tag, categorize, share, edit and annotate. Skitch is the best way to annotate anything else you keep in Evernote, too.
A lot of my work revolves heavily around video editing & production. In my opinion, videos are the new photos. In 5 years from now, platforms like YouTube & Netflix will be the main broadcasting streams, transcending the boundaries of our local television networks. They’re like television as we know it, but online. YouTube has already introduced the concept of users having “Channels” which are unique to them; styled & designed totally by the user. Everyone can have their own channel, for free, and can upload whatever videos they like to it. Having a channel on YouTube is like having one on TV. For South African readers, imagine all the different channels we get on DSTV. BBC Entertainment, The Discovery Channel, Universal Channel, History Channel, National Geographic Channel & Supersport are some of my personal favourites. Now imagine you had your own channel, what would you broadcast? The autonomy is with you. A YouTube channel is your own channel online. The videos you upload are like the episodes which are part of a show or series. In fact, YouTube has enabled you to categorize your videos into the various playlists or ‘shows’ that you offer. This allows users to navigate your channel easily. If you don’t fancy that route, you can of course keep your channel very simple & just have tons of videos uploaded in no real order or category. That’s OK, too. YouTube gives you complete freedom to do whatever you like. Just so you get the idea, here are some really awesome channels I subscribe to on YouTube.
VICE specializes in exploring uncomfortable truths and going to places we don’t belong. Now, thanks to YouTube, we have compressed two decades of our unique immersive approach to these subjects into delicious bite-size morsels. Herein you will find people talking frankly about their hatred and love for various things, general heresy, the only travel and news documentaries you’ll want to watch, tons of exclusive new stuff, and probably a lot of cats. You’re welcome.
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In the USA, “Netflix” is an enormously popular way of watching movies. For a small subscription fee a month, you have access via the internet to almost every movie / series / documentary ever made. For those of you like me, who simply love the art of video & film, you can understand how one could get addicted to this new phenomenon which is rivaling huge TV broadcasting networks like HBO. People want more these days; they want video & film. And they don’t just want them from their local surrounds (that’s great of course), but they want access to the world’s projects. They want to transcend the borders & limits of local channels & networks. They want to skip the whole “video store” middle-man. They want quick access to the hottest videos & films worldwide, and they want it now. With the rise of social media & its huge popularity which extends beyond borders & has become a universal trend over the past few years, it’s made it so much easier to watch videos & movies. With Twitter, Facebook, Instagram, Pinterest, Reddit, Tumblr, Google+ and many other apps gaining power as advertising /marketing avenues for every business in every city worldwide, it’s hard to ignore the gradual evolution of social media & the demands from the people these days for more. Things like Instagram have recently introduced video to their app so not only can you add filters to photos & upload them, but you can add filters to videos & upload them as well. A new video sharing app called Keek is also exploding with popularity in the US. It started in Canada & is now spreading rapidly across the world, with 58 million users worldwide. Obviously we can thank stars like the Kardashians for spreading awareness of it and boosting its popularity! The benefits of these platforms are simple; to reach hundreds, thousands, even millions of people at the click of a button from your home PC or mobile phone. People don’t just want to see you. They want to know you…..hear you. And they want that instantly & on-the-go. We’re building communities, sharing opinions, exchanging experiences & connecting over shared interests. What’s more is, we’re building doing it into our 9-5 lives!
So things in the film world have certainly heated up and I’ve gotten quite a bit of work as well as gone to a great deal of castings and auditions in the past two months. One thing about being an entrepreneur in this industry is you have to keep networking and keep going out and creating your own opportunities. Getting to castings through agents is awesome, but you can’t only rely on them. You have to get to know what’s going on in your city in your industry, and make sure you are attending those events and passing around your business cards! You have to use social media to spread awareness of your brand and your services. Don’t underestimate word-of-mouth. You have to keep up communication with old contacts and build up relationships with new ones.
Create your own opportunities
Know what’s on in your city
For those of you who are wondering what a casting looks like, well this is it. In Cape Town, there are different casting studios around town.
I booked a commercial for Fortuneo bank in France which I shot two weeks ago – the product is a credit card. I really enjoyed it! Looking forward to more!
What I’ve also recently been busy with is shooting for “Death Race 3: Inferno”, the new instalment of the “Death Race” feature films. It’s directed by Roel Reiné and the screenplay is by Tony Giglio. The production company working on it here in South Africa is Moonlighting Productions (http://www.moonlighting.co.za/). My role in the film is a member of Olga’s Pit Crew. I met some of the actors starring in the film including Luke Goss and Danny Trejo. What great guys!
I’ve MC’d a couple of events in the past few weeks – one for a selection of up-and-coming designers in the “FCM Fashion Show” at the trendy ZAR nightclub here in Cape Town, and another for a Varsity College function. It was a group of students who were completing their final year practical assignment. For those of you who don’t know what “MC” stands for… it’s short for “Master of Ceremonies”.
I really love MC’ing – I love organisation and structure, so overseeing that an event runs smoothly is my forté! It’s a very rewarding experience. For fashion shows specifically, I love helping the DJ select the playlist for each designer. I also love the research aspect of each designer and their label – their influences, their target market and how they got where they are. I enjoy communicating that to an audience as the models walk by. The welcome is my favourite part of the event, as it’s my job to set the mood for the night. What really works nicely is if the organiser has something to offer the guests such as canapés, cocktails, gifts or a raffle later on. I must say that being part of these events makes me want to be involved with event management! Looks like sooo much fun (although stressful, I’m sure) You can view all the pictures from the events here: FCM Fashion Show and Cutting Edge Fashion Show.
On the modelling front, I recently did the summer shoot for the Longstreet Fashion Boutique here in Cape Town. I don’t think there is a more iconic street. They’ve just got new stock for their summer collection this season. One of my good friends, Nella Coetzer, took the snaps. You can clickhere and view them. What I love about the Longstreet brand is that it’s sassy, fresh, stylish & dynamic! It’s very colourful and vibrant..beautiful pieces for daytime. We shot in Longstreet and Kalk Bay. Shortly following the Longstreet campaign, I shot an editorial at a beach in Cape Town with local photographer Seagram Pearce.