Online Marketing

Social Media Marketing + PR

What Is Social Media Marketing?


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Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

How Are Search + Social Media Marketing Related?

Why would a business who has a website which comes up in a search engine care about social media? Because the two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity.

Social media can also help build links that in turn support into SEO efforts.

Many people also perform searches at social media sites to find social media content.

Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

A current feed (daily updates) ensures your brand is top of the news stream or search results. This means potential customers are more likely to find you.

An active community on social media channels leads to community which leads to engaged customers who keep coming back and using your product/service.

A personal touch to your brand makes people feel connected to you in a unique way, wanting to share in the experience that is your brand.

Including your customers in your giveaways, sales information, ongoings behind the scenes makes them feel supportive + patriotic.

Having social channels lends to transparency for your brand which means feedback from your audience.

This all means more feet through the door, a deeper understanding of your clients, a chance to improve your service or product and better (bigger!) business.

Why you’re seeing more Hashtag stickers on Shop Windows

Hashtagging is a popular way for brands to run competitions, giveaway tickets to events + generally get people talking about the brand.

Here in Cape Town, it’s become a hot trend to see shops such as Topshop, Mr Price, Zara, Guess, Sunglass Hut + other fashion stores display hashtags on their windows. This isn’t just limited to clothing stores, though. Places like Woolworths, Pick ‘n Pay, Mac, CNA or even coffee shops like Vida e Caffè are catching on. In fact, you’ll see references to social media channels pretty much everywhere now – banks, bars, theatres, camera stores, bookstores, restaurants and even liquor stores have some kind of “voice” set up online. It’s about:

+ community

+ brand awareness

+ audience interaction

+ discovery

+ feedback

+ influence

+ reach

+ growing business

Are you looking for advice, help, set-up or management of your channels? Contact me here.

Design

How Do You Bounce Back?


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bouncing back while building a brand

I’ve learnt that the best experiences we have are the sum of multiple “wow moments”, not just one. It’s the same feeling as the first time you used a great product. It probably felt like it was designed just for you. Every action you took while using it felt right. Your senses (vision, touch, sound) were in tune with the experience.You might’ve said “wow” while using it. The product touched you on an emotional level and you remember it. You shared it. And you want to use it again.

I felt this type of positive emotion the first time I used Instagram. At first, it may seem like using Instagram would not be that much better than just using any one of the other social networking platforms. But the trick to Instagram’s stickiness is not just one, but multiple “wow moments” that make it substantially better than using other photosharing sites. The first time I used Instagram, there were a few distinct “wow moments”:

1. Will my photos be safe? Instagram gives you a privacy option. You can turn it on anytime.

2. How will my photos be shared? Instagram has one newsfeed where your photos will pop up for friends to see, and visa versa. Only people who follow you will see them, and visa versa.

3. How do I fit into the global community? Instagram introduced hashtags, where your photo is categorized for anyone anywhere in the world to see.

4. Do I have to pay a subscription fee to use this service? Signing up to Instagram is free.

5. How do I upload a photo? Instagram connects to your phone’s camera + galleries, online or offline. You can choose any photo you want from anywhere you like at anytime.

6. How do I make my pictures look less boring? Instagram introduced editing features + filters so you can make your photos look better.

7. Do I have to be on my pc to upload to it? Instagram is only accessible via your phone. So all you need is you, your cellphone + the moments you’re capturing.

The way Instagram baked multiple “wow moments” into their product is one reason why their system is so strong. With each additional “wow moment”, your chances of using the app increases compared to not. Its simplicity is addictive. However, one of the challenges with creating multiple “wow moments” within your product is that they take time to construct. Instagram took over a year to build. You need to be patient and willing to go all-in on a problem to create an experience worthy of multiple “wow moments.” Creating the right experience is risky when you might not have all the signals to say what you’re building is the right thing. But that’s part of the road to building a differentiated product. You won’t have all the answers at the start. You might screw up a couple of times. The trick is persistance; bouncing back after you mess up.

To reduce risk, you can begin by focusing on the main one or two “wow moments”. This may not be good enough to create the full experience you’re after but as you build more and seek to reach that same level of quality of that one “wow moment,” your product will get closer to what you’re after.

Part of bouncing back is streamlining your definition of what you’re building. It’s often best to start by picking out the right problems to focus on + not get too caught up in solutions yet. How you solve each of the problems could be done a thousand different ways. To begin with, getting problems down is the focus. You can define potential solutions later.

Looks like bouncing back while in the process of building your dream product (blog, brand, service, item) could be summarised in a few sentences:

+ “Wowing” your audience

+ Making the experience as simple as possible

+ Defining what you’re building

+ Patience while you build

+ Persistance while you build

+ Learning each time you fall

❤ Digital, Social Media Marketing + PR

Earn Easy Cash Through Instagram


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Work station stock images

+ Sign up to Twenty20, set your price + sell your photos. You get a 20% cut for each one sold. They sort logistics + shipping worldwide, sending money your way via PayPal every month. They sell your photos on canvas or use them to create phone covers, pillows, ornamental prisms + framed prints. Popular photos are of landscapes + cityscapes. There’s not much on the South African / Cape Town / Joburg / Durban / PE angle (so my readers from here, we can definitely corner the market on this one).

+ Register on Snapfluence + earn serious money through deals with big brands who’ll pay you to promote their products. Become an “Instagram Influencer” + earn up to R17 000 ($1450) to participate in a campaign.

+ Register on Instaprints or SnapMyAd. Sell your photos or get hired to promote products.

Top 10 hashtags on Instagram (in order):

#love

#instagood

#me

#tbt

#girl

#hot

#forsale

#follow

#cute

#photooftheday

❤ Digital, Social Media Marketing + PR

What To Share On Your Social Media


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+ Blog / Website

Your headquarters for content. The place you use to establish your reputation, share your expertise or portfolio, answer questions, talk in your natural voice, and wow your readers.

+ Twitter

Your place to post text messages the whole world can see. Use it to share useful information, jokes, timely updates, anecdotes, quotes, inspiration, previews of blog posts, and your stunning personality. Engage in real conversations frequently on Twitter. Use Twitter for research, Twitter chats, and the power of lists (organizing connections into useful categories).

+ Pinterest

Your place to post everything visual that you want your followers to check out. Even if it’s information and not an image, you can make a beautiful image that goes with the information.

+ Facebook

Your platform for connecting with people 25 or older. A great place to share visuals, links to useful information, promotions, and inspiration. Facebook has an affordable ad program that can help you target readers with specific interests.

+ Instagram

Your place to share compelling, interesting, fun, meaningful, helpful, and inspirational photos and videos. Instagram is a great place to display some of your portfolio items and your behind-the-scenes processes and life. It is best used in a very interactive manner (leaving comments and responses often).

+ Google+

Your place to share longer insights and thoughts (that aren’t quite blog length), visuals, videos, tutorials, tips, and inspiration. Google+ is excellent for communities, deeper discussions, following key influencers, and educating your audience.

+ LinkedIn

Your place to show your professional side, diverse capabilities and skills, and ability to provide useful information. LinkedIn is a great place to make connections for collaborations and to find talented individuals you might hire in the future.

+ YouTube

Your place to share tutorials, product reviews, trainings, and your winning personality. If used, YouTube is best used consistently and strategically.

Social Media Statistics South Africa

❤ My Work, Social Media Marketing + PR

Rotary Club of Algoa Bay Social Media PR + Marketing


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Rotary Blogger South Africa

Skybok enjoyed creating this fresh new blog for The Rotary Club of Algoa Bay. Good causes always need good websites. Join them on Facebook here. The Rotary Family Health Days 2015 will be held in the heart of Zwide Township at Ubuntu. It was incredible to hear Bill Clinton travelled there last year. It’s the home of the Ubuntu Education Fund. The RFHD are 3 days of free health care for the community. Skybok shot and produced the Algoa Bay Rotary Club’s video profile recently, as well as their soup kitchen for Madiba Day at Provincial Hospital.

Rotary at Ubuntu Education Centre South Africa