pr

Social Media Marketing + PR

What Is Social Media Marketing?


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Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

How Are Search + Social Media Marketing Related?

Why would a business who has a website which comes up in a search engine care about social media? Because the two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity.

Social media can also help build links that in turn support into SEO efforts.

Many people also perform searches at social media sites to find social media content.

Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

A current feed (daily updates) ensures your brand is top of the news stream or search results. This means potential customers are more likely to find you.

An active community on social media channels leads to community which leads to engaged customers who keep coming back and using your product/service.

A personal touch to your brand makes people feel connected to you in a unique way, wanting to share in the experience that is your brand.

Including your customers in your giveaways, sales information, ongoings behind the scenes makes them feel supportive + patriotic.

Having social channels lends to transparency for your brand which means feedback from your audience.

This all means more feet through the door, a deeper understanding of your clients, a chance to improve your service or product and better (bigger!) business.

Why you’re seeing more Hashtag stickers on Shop Windows

Hashtagging is a popular way for brands to run competitions, giveaway tickets to events + generally get people talking about the brand.

Here in Cape Town, it’s become a hot trend to see shops such as Topshop, Mr Price, Zara, Guess, Sunglass Hut + other fashion stores display hashtags on their windows. This isn’t just limited to clothing stores, though. Places like Woolworths, Pick ‘n Pay, Mac, CNA or even coffee shops like Vida e Caffè are catching on. In fact, you’ll see references to social media channels pretty much everywhere now – banks, bars, theatres, camera stores, bookstores, restaurants and even liquor stores have some kind of “voice” set up online. It’s about:

+ community

+ brand awareness

+ audience interaction

+ discovery

+ feedback

+ influence

+ reach

+ growing business

Are you looking for advice, help, set-up or management of your channels? Contact me here.

Creative Inspiration

The Hashtags All The Cool Kids Are Using


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Who knew there was a hashtag for every day of the week? Grow your reach + build your community on Instagram, Twitter or Facebook by using them when you upload your next pic. As long as your profile is public, you’re sure to get discovered + make new friends across the world (not to mention some serious cash if big brands get their paws on you).

Monday

  • #MCM or #ManCrushMonday
  • #MusicMonday
  • #MountainMonday
  • #MeowMonday
  • #ManicMonday (your crazy postweekend work/school schedule)
  • #ManicureMonday
  • #MondayBlues

Tuesday

  • #TransformationTuesday
  • #TravelTuesday
  • #TuesdayBoozeDay
  • #TuesdayTreat

Wednesday

  • #WineWednesday
  • #WellnessWednesday
  • #WomanCrushWednesday
  • #HumpDay
  • #WisdomWednesday
  • #Women2Follow
  • #WayBackWednesday
  • #WaterfallWednesday
  • #HealthyHumpDay
  • #WoofWednesday

Thursday

  • #TBT or #ThrowbackThursday
  • #ThirstyThursday (drinking on Thursday)
  • #Thursdate (for midweek dates)
  • #ThursdayFunDay
  • #ThankfulThursday

Friday

  • #FF or #FollowFriday
  • #FBF or #FlashbackFriday
  • #ShabbatShalom (for the weekly Jewish observance of Shabbat)
  • #FridayFunday
  • #FridayReads
  • #FridayNight

Saturday

  • #Caturday
  • #SexySaturday
  • #SaturdaySwag or #SaturdayShenanigans (for shopping)
  • #SaturdayNight

Sunday

  • #SS or #SelfieSunday
  • #SinDay
  • #SameSexSunday (for recommending people in the LGBT community)
Design

How Do You Bounce Back?


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bouncing back while building a brand

I’ve learnt that the best experiences we have are the sum of multiple “wow moments”, not just one. It’s the same feeling as the first time you used a great product. It probably felt like it was designed just for you. Every action you took while using it felt right. Your senses (vision, touch, sound) were in tune with the experience.You might’ve said “wow” while using it. The product touched you on an emotional level and you remember it. You shared it. And you want to use it again.

I felt this type of positive emotion the first time I used Instagram. At first, it may seem like using Instagram would not be that much better than just using any one of the other social networking platforms. But the trick to Instagram’s stickiness is not just one, but multiple “wow moments” that make it substantially better than using other photosharing sites. The first time I used Instagram, there were a few distinct “wow moments”:

1. Will my photos be safe? Instagram gives you a privacy option. You can turn it on anytime.

2. How will my photos be shared? Instagram has one newsfeed where your photos will pop up for friends to see, and visa versa. Only people who follow you will see them, and visa versa.

3. How do I fit into the global community? Instagram introduced hashtags, where your photo is categorized for anyone anywhere in the world to see.

4. Do I have to pay a subscription fee to use this service? Signing up to Instagram is free.

5. How do I upload a photo? Instagram connects to your phone’s camera + galleries, online or offline. You can choose any photo you want from anywhere you like at anytime.

6. How do I make my pictures look less boring? Instagram introduced editing features + filters so you can make your photos look better.

7. Do I have to be on my pc to upload to it? Instagram is only accessible via your phone. So all you need is you, your cellphone + the moments you’re capturing.

The way Instagram baked multiple “wow moments” into their product is one reason why their system is so strong. With each additional “wow moment”, your chances of using the app increases compared to not. Its simplicity is addictive. However, one of the challenges with creating multiple “wow moments” within your product is that they take time to construct. Instagram took over a year to build. You need to be patient and willing to go all-in on a problem to create an experience worthy of multiple “wow moments.” Creating the right experience is risky when you might not have all the signals to say what you’re building is the right thing. But that’s part of the road to building a differentiated product. You won’t have all the answers at the start. You might screw up a couple of times. The trick is persistance; bouncing back after you mess up.

To reduce risk, you can begin by focusing on the main one or two “wow moments”. This may not be good enough to create the full experience you’re after but as you build more and seek to reach that same level of quality of that one “wow moment,” your product will get closer to what you’re after.

Part of bouncing back is streamlining your definition of what you’re building. It’s often best to start by picking out the right problems to focus on + not get too caught up in solutions yet. How you solve each of the problems could be done a thousand different ways. To begin with, getting problems down is the focus. You can define potential solutions later.

Looks like bouncing back while in the process of building your dream product (blog, brand, service, item) could be summarised in a few sentences:

+ “Wowing” your audience

+ Making the experience as simple as possible

+ Defining what you’re building

+ Patience while you build

+ Persistance while you build

+ Learning each time you fall

❤ Digital, Social Media Marketing + PR

Earn Easy Cash Through Instagram


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Work station stock images

+ Sign up to Twenty20, set your price + sell your photos. You get a 20% cut for each one sold. They sort logistics + shipping worldwide, sending money your way via PayPal every month. They sell your photos on canvas or use them to create phone covers, pillows, ornamental prisms + framed prints. Popular photos are of landscapes + cityscapes. There’s not much on the South African / Cape Town / Joburg / Durban / PE angle (so my readers from here, we can definitely corner the market on this one).

+ Register on Snapfluence + earn serious money through deals with big brands who’ll pay you to promote their products. Become an “Instagram Influencer” + earn up to R17 000 ($1450) to participate in a campaign.

+ Register on Instaprints or SnapMyAd. Sell your photos or get hired to promote products.

Top 10 hashtags on Instagram (in order):

#love

#instagood

#me

#tbt

#girl

#hot

#forsale

#follow

#cute

#photooftheday

❤ My Work, Modelling

Sneaky Photo Shoot Sesh


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Hippi Chic
Photographer: Merrissa Lebetkin, behind-the-scenes

We had an impromptu little photo shoot session up in Hout Bay for BaliBali Fashion Store Cape Town….. I created their blog here and their Facebook here. Also their Pinterest here. The photos we are taking on the beach and on location in Hout Bay are all part of their new summer campaign. Marketing posters will be for the Lifestyle Centre in Kloof + digital advertising. I was thinking about 5 questions I would love to know from you (my lovely readers!)……

+ What’s one song that you can’t stop listening to?
+ What’s one thing you’re doing lately to make yourself better?
+ What’s your favourite piece of jewellery atm?
+ What have you been wanting to do but just…haven’t?

My answers:

+ I love EDM music the best. But lately it’s “Yonce/Partition” from Beyonce’s new album “Beyonce”
+ Banting diet. Read here and get involved
+ A ring I bought at Topshop
+ Go for a massage

** Ps. I wrote about the colour symbolism of ORANGE + PURPLE.

Orange Bali Outfit
Photographer: Merrissa Lebetkin, behind-the-scenes
❤ My Work, Modelling

Knitwear Shoot for BaliBali in Camps Bay, Cape Town!


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Headshots in Camps Bay

We did a fabulous shoot recently in Camps Bay for BaliBali Fashion Boutique, Cape Town. I think the beaches in Cape Town are gorgeous! We are working on their marketing posters for the Lifestyle Centre in Kloof Street as well as for new brochures + digital advertising. I’ve designed + launched all their social media platforms and our new “Hippi Chic” campaign is looking good! Summer is here! (Please note all these pics are copyright. If you want to use any of these photos, get in touch with me here).

Camps Bay Cape Town

Cape Town Camps Bay

Camps Bay Cape Town

Camps Bay Cape Town
Camps Bay Cape Town

❤ My Work

Social Media PR + Marketing for BaliBali Kloof Street


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Halle Berry loves Cape Town Fashion

BaliBali is a women’s fashion store in the trendy “Kloof Street” of Cape Town. It’s part of the Lifestyle Centre which is home to the popular Wellness Warehouse. The store is next to Knead Bakery and Vida e Caffe. Fashion Designer Merrissa Lebetkin designs a lot of the pieces. She also ships in gorgeous collections of clothes, ornaments, lighting, home decor, jewellery, accessories, art and gifting goodies straight from the shores of Bali. Halle Berry is one of her customers… I think you should be too 🙂 If you’re from Cape Town, pop in next time you’re in Kloof Street. If not, put shopping here on your To Do list!

Here are 3 amazing facts about Bali, Indonesia:

+ Volcano Agung is considered the most sacred place on the island. All temples are built to face it and islanders sleep with their heads towards it. The Balinese believe that Mount Agung is a replica of Mount Meru, the central axis of the universe. Mount Anung last erupted in 1963 and is still active.

mount-agung

+ Bali is home to some very unusual black sand volcanic beaches. Thanks to the active volcanoes that dot the Indonesian Peninsula, tourists can get a glimpse of something very rare and magical when visiting. They’ve certainly attracted the attention of the world’s top designers, organising special photo shoots here with the likes of Cara Delevingne for their ranges.

Cara Delevigne Black Sand Volcanic Beaches Bali

+ Bali has the most expensive coffee in the world, Kopi Luwak. Prices for this coffee (made of civet droppings) can go up as high as $50 a cup! Kopi Luwak is a name for any beans collected from the excrements of civets. The tastes may vary according to the type and origin of beans ingested by the civet as well as the process subsequent to collecting the – the roasting, ageing and brewing. The ability of the civet to select its berries (and other aspects of his diet and health) also influence the taste of the coffee.

civet droppings coffee in bali

Halle Berry and Merrissa Lebetkin
Halle Berry and Merrissa Lebetkin, Owner + Fashion Designer at BaliBali in Cape Town
❤ My Work, Social Media Marketing + PR

Retro Afrika Happenings in the Months to Come


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Retro Afrika Bioscope at The Waterfront Film Studios in Cape Town

Highlight on one of Skybok’s clients Retro Afrika Bioscope – a studio label of Gravel Road Entertainment at the Waterfront Film Studios in Cape Town. CEO Ben Cowley has just returned from France for the “Lumiere Film Festival & Classic Film Market” in Lyon! Retro Afrika exhibited some retro titles at the Classic Film Market as well as its restoration services. Skybok is enjoying handling this account!

Lumiere 2014

Upcoming we’ve got:

+ The Mini Retro Afrika Film Festival in association with The Bioscope Independent Cinema in Johannesburg 24th – 26th October. 4 Films will be showcased: “Joe Bullet”, “Fishy Stones”, “Trompie” & “Umbango”. More on our blog www.retroafrika.com

+ “Joe Bullet” (a film banned in 1971) will be showcased at the MoMA The Museum of Modern Art in New York City on the 8th & 13th November as part of the “To Save and Project” Film Preservation Festival.

+ “Trompie” DVD will be released in Musica nationwide

+ “Joe Bullet” will be showcased at the Carthage International Film Festival in Tunisia

+ “Joe Bullet” will be showcased at the Berlin Film Festival Berlinale – Berlin International Film Festival

Lumiere 2014 IMG-20141015-WA0018 Lumiere 2014

Lumiere 2014 Lumiere 2014 Lumiere 2014

Blogging

20 Ways To Get Serious About Blogging


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1. Think long & hard about your blog categories

Your categories are the main sections or “magazine columns” that you feature on your blog. Your categories can be a drop down menu on your sidebar. They should be simple and logical. Use hierarchies to organise your ideas better. Try think of a catchy angle for them so you peak your viewer’s interest and stand out from the rest.

2. Design your site as simple as possible

Keep your design simple and appealing. Make it intuitive and well-structured. People should intuitively know how to navigate your space. Make pages along the top for sections you want to highlight. Use a category drop down menu and a follow widget wouldn’t hurt. If there are other platforms you want your viewers to know about, include those widgets also. A direct link to Twitter, Facebook or Instagram invites viewers to connect with you.

3. Operate it like a real magazine

Decide on your target audience just like Cosmo or House and Garden does. This means deciding:

+ Who you want to appeal to (age group, gender, interests)

+ What your content will be (which topics you choose)

+ How involved you’ll get in your articles (short, long, lots of resources)

Plan out each piece well. It’s always a good idea to think about a catchy title and invest time into each piece. Edit and format your posts and add great designs to them. Write in a natural tone and keep it simple. Decide on your intentions with each post. Publish often (weekly is great). If your favourite magazine missed a few issues, you’d eventually find a replacement.

4. Share each post into infinity

You write and publish something once, but who’s to say you can’t share that post once per month on Twitter, a couple times a year on Facebook or every other month on Google+? Pinterest is a lovely fresh platform with a constant stream of ideas. It’s a great way to advertise your blog. Make a board dedicated to your blog and pin your stuff to it! It will make it easier for people to find you and re-pin your stuff. Due to the “timeline” nature of most social media platforms, if you only share something once, it will only be seen by a small percent of your followers. It’s also a good idea to make an advert with your heading and URL on for sharing purposes.

5. Make sure you know what  your audience wants and needs

Your readers/clients have specific questions, desires and needs. You can start to figure out these needs by putting yourself in their shoes. What would you want to read about if you were them, visiting your blog? What tools can make things simpler for your viewers? Why do they come to your blog? Read more about figuring this out here.

6. Post frequently + consistently, with quality as your best friend

Remember to keep your material current and up-to-date. Try cater for a blog audience while maintaining your brand goals and sanity. This is, of course, if you are operating your blog like a business.

7. Invest in your blog

The things you spend money on are the things you want to get value out of. The things you spend money on are the important things that you care about. The best things in life are free, but some of the things that help you create your best life cost money. Invest in marketing your blog online or elsewhere if you want the traffic that will get you money in the long run.

8. Format your posts to be read by busy, lazy humans

This means short titles, bullet points and headings. Also, it means blog posts which aren’t too long.

9. Create a content calendar

….One that includes suggested post dates and categories. Editorial Calendar WordPress plugin is great because I like a visual representation of when I should post. Without a calendar and some type of plan, you’ll get around to that one post about that one thing on the 10th of NeverEver.

10. Add in promotion & maintenance tasks

Sponsored blogging (getting paid to publish promotional stuff) must be scheduled into your usual blogging routine. A lot of the time, clients/sponsors need a date for publishing. It’s good to plan ahead so you can give them an exact date.

11. Establish a writing routine that gives you time to think

Creative people are always thinking. Sometimes I have great ideas that pop into my head which I jot down. When I get around to writing a post, I’m always excited to publish it straight away. But I’ve learnt that it’s better to save the draft and give it an ‘incubation’ period in your head. Trust me, you’ll think of different things to add over a period of just 24 hours which will add value to your post.

12. Be you. We won’t like you if you’re being someone else

Enjoy your own space online. Add photos of your life. Write the way you would speak in real life. See how you do this in my post Find Your Voice Online.

13. Get high quality photos of yourself

It’s a good idea to have quality photos of yourself. These will come in handy for your “about” page, as well as any articles you write where you have personal experience. Allow your readers to connect with you! Keep a professional flavour by getting nice photos taken. It’s good for you and will be a plus for the photographer. There’s power in collaboration!

14. Audit your blog regularly

That post you wrote three months ago? It totally needs a link to the post you published earlier this week because they’re heavily related and your readers will be happy to have guided/quick access to both. Always keep in mind that no matter what order you write things in, any post or page on your website has the potential to be the first post a visitor sees. P.S. Blog audits are also a great way to make sure you’ve included your affiliate links and product/service links in all the organic ways possible.

15. Check your grammar

Make sure to double-check your articles.

16. Be available + interactive

No one likes a person who never responds to anything. Granted, you may be so “big time” that you can’t get to every blog comment or tweet, but none of them? I’ll accept that when you become the President of the United States. Even then, you can hire some people to help you out!

17. Pay attention to the questions your readers ask

There may be a new blog post you’ve written, a new eBook you can sell, a problem you can fix or a service you can offer that is lingering in questions from readers. Cultivate community around your blog so people feel they are in a safe space where they are supported and encouraged. Grow a family around your blog. You do this by being attentive to your readers.

18. Guest post like a champ

Once you have a healthy collection of quality content to lead people back to, pitch to some sites that fit your brand (or that are frequented by your ideal readers) to do a guest post. Think about larger online magazines and websites as well. These guest posting opportunities will help you build relationships and will lead new readers back to your site.

19. Accept guest posts like a champ

If someone else is willing to say some valuable and entertaining stuff on your blog, let them. Make sure each post fits your blog, fits your readers, and is the type of quality content you want your blog to be known for. Make sure to promote your guest authors and show them love. They will likely spread the word of their guest post, which can potentially give you lots of new readers.

20. Stay focused

We creatives like shiny new projects and get distracted easily. When you have lots of ideas racing through your head, stop and focus your energy on one thing at a time. Make a list. Lists are great.

Photo: Death To The Stock Photo