Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a…
Tag: pr
The Hashtags All The Cool Kids Are Using
Who knew there was a hashtag for every day of the week? Grow your reach + build your community on Instagram, Twitter or Facebook by using them when you upload your next pic. As long as your profile is public, you’re sure to get discovered + make new friends across the world (not to mention…
How Do You Bounce Back?
I’ve learnt that the best experiences we have are the sum of multiple “wow moments”, not just one. It’s the same feeling as the first time you used a great product. It probably felt like it was designed just for you. Every action you took while using it felt right. Your senses (vision, touch, sound) were in tune with the experience.You…
Earn Easy Cash Through Instagram
+ Sign up to Twenty20, set your price + sell your photos. You get a 20% cut for each one sold. They sort logistics + shipping worldwide, sending money your way via PayPal every month. They sell your photos on canvas or use them to create phone covers, pillows, ornamental prisms + framed prints. Popular photos are…
Sneaky Photo Shoot Sesh
We had an impromptu little photo shoot session up in Hout Bay for BaliBali Fashion Store Cape Town….. I created their blog here and their Facebook here. Also their Pinterest here. The photos we are taking on the beach and on location in Hout Bay are all part of their new summer campaign. Marketing posters will be…
Knitwear Shoot for BaliBali in Camps Bay, Cape Town!
We did a fabulous shoot recently in Camps Bay for BaliBali Fashion Boutique, Cape Town. I think the beaches in Cape Town are gorgeous! We are working on their marketing posters for the Lifestyle Centre in Kloof Street as well as for new brochures + digital advertising. I’ve designed + launched all their social media platforms…
Social Media PR + Marketing for BaliBali Kloof Street
BaliBali is a women’s fashion store in the trendy “Kloof Street” of Cape Town. It’s part of the Lifestyle Centre which is home to the popular Wellness Warehouse. The store is next to Knead Bakery and Vida e Caffe. Fashion Designer Merrissa Lebetkin designs a lot of the pieces. She also ships in gorgeous collections of clothes,…
Retro Afrika Happenings in the Months to Come
Highlight on one of Skybok’s clients Retro Afrika Bioscope – a studio label of Gravel Road Entertainment at the Waterfront Film Studios in Cape Town. CEO Ben Cowley has just returned from France for the “Lumiere Film Festival & Classic Film Market” in Lyon! Retro Afrika exhibited some retro titles at the Classic Film Market as well…
20 Ways To Get Serious About Blogging
1. Think long & hard about your blog categories Your categories are the main sections or “magazine columns” that you feature on your blog. Your categories can be a drop down menu on your sidebar. They should be simple and logical. Use hierarchies to organise your ideas better. Try think of a catchy angle for…