I went to a couple of fun functions this past week. Two of them were on the same evening; the G-Star RAW launch & the FHM 2014 Calendar launch. G-Star RAW is a Dutch designer clothing company that, founded in 1955 by Oliver Lewis, produces urban clothing. Models for the brand include Liv Tyler, Girls’ Generation &World Chess Champion Magnus Carlsen. Both events were great. See FHM South Africa’s Facebook page here. See G-Star RAW’s Facebook page here & and their online shop here. FHM saw a trendy crowd of young models & photographers enjoying the sunset & view of Table Mountain from the outside deck of The Office in Buitengracht street. At the G-Star RAW party I found the exhibition by Daniel Popper entitled “Robots” alongside exclusive denim art objects from G-Star’s Atelier in Amsterdam particularly intriguing. The night was complemented with a combination of live musical performances by AKA featuring DA L.E.S, Nakhane Toure and DJs Binary & Wildbeats. The event was hosted by Vivid Luxury which did a great job in creating what has been dubbed “the party of the summer”. Thank you to both of these hosts for a great evening. See the official G-Star RAW party album here.
G-Star RAW is known for innovating denim and exploring the endless possibilities of this product.