Designers

Design

10 Things Designers Do Differently


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1. Brave enough to commit to their inner vision

 

2. Think of their customers more than themselves

 

3. Never stop learning

 

4. Find + fill a need of the world

 

5. Take on old ideas + make them better

 

6. Proactive

 

7. Start before they’re ready

 

8. See opportunity where most see impossibility

 

9. Start with what they have

 

10. Collaborative

Modelling

Bridal Shoot Modelling


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Behind-The-Scenes Bridal ShootsI modelled at Brenaissance wine estate this past weekend for a bridal editorial with photographer Veronique Millswedding gown designer Elizabeth Stockenstrom + Bijoux JewelleryBrenaissance is any bridal couple’s dream venue. The Bridal suite is beautifully decorated. There’s a white glass fronted chapel that overlooks the vineyards. The venue is a blank canvas and it’s got all the amenities needed for an amazing wedding! If you feel like relaxing at the restaurant on a saturday, they’ve launched their new picnic menu. They also have a brand new wine tasting deck. They offer the most delicious wine paring pizza + lovely cheese cake to top it all off. The shoot was so much fun! I’m confident the images will be pretty awesome. Read more on an article I wrote for aspiring models on how to make magic in front of the camera. I’ve also got more photos of behind-the-scenes on my instagram @misstamikajade.

+ Photography – Veronique Photography

+ Hair – Huidrie Marais

+ Models – Chanel Wessels, Tamika Doubell, Anesia Joseph

+ Make-up – Pipa Cross

+ Venue – Brenaissance Wine Estate

+ Dresses – Elizabeth Stockenstrom

+ Jewellery & Hair pieces – Marnell Nortje {Bijoux Jewellery}

Tamika Doubell Bridal

pink rosesLaceBridal Shoot IdeasBridal Shoot IdeasBridal Shoot IdeasBridal Shoot Ideas pearlsBridal Shoot IdeasBridal Shoot Ideas

Entrepreneurship

5 Tips For Launching Your Online Etsy Store!


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If one of your goals for 2015 is to start an Etsy shop, I’ve got the guide for you. Etsy has specific rules for shops. If you make handmade goods, crafts, raw supplies, materials or sell vintage items, the marketplace is a good fit for you. If you’re not sure if your shop would be a good fit for Etsy, check out their Guidelines here.

A lot of people ask if it’s “too late” to get started selling on Etsy, because there are so many shops. They wonder if the marketplace is just too saturated to break into. If you’re just starting out as a business + would like an easy way to get started, test the waters + get your systems in place, Etsy is fantastic. It gives you an easy way to:

+ create a shop

+ accept payment

+ reach your customers

It’s perfect for beginners. If you’re already an established shop, Etsy can be a nice channel to make extra sales from. Here are just a few things that contribute to whether or not your shop becomes a business or remains a hobby hustle:

1. Consistency

Consistency is how you build your brand + shop presence on Etsy. It’s also how you make consistent sales. One thing to remember is that the frequency with which you list new items directly correlate to how often sales were rolling in. If you’re listing a handful of items every day, you’ll make a handful of sales every day consistently. If you take a month off from listing new items, even though your shop is still full of stuff, sales will drop off.

2. Photos

On Etsy, photography is EVERYTHING. Product photography is what sells your items. You cannot underestimate this. Your photography needs to stand out from the rest of the shops on Etsy. In order to do this, you need to use a professional photo backdrop. A popular one is white seamless paper roll + 18% grey, which is considered “neutral.” These backdrops allow your items to really pop. Try not to take photos of your items in your backyard, in front of your garage door, or on your kitchen table.

3. Volume

When you’re selling vintage on Etsy like many are, volume can be a big factor in how successful you are. The most successful vintage shops have 500-600 items of inventory for sale at any given time. The reason being is that for every listing you have up, it’s one more chance that someone searching Etsy will stumble into your shop via that listing that caught their eye. So the more items you have up, the more chances you have for people to find you.

4. Tags + Keywords

Use all 13 available tags. Don’t worry if you’ve run out of ideas, just put something there. It will help you get found. Colour, shape, style, era, theme, texture, related keywords, emotions, seasons – it’s all fair game. Describe your item as you would to a person who can’t see it. How does it smell, feel, look, fit, and how much does it weigh? It’s okay to overshare. Pull out any keywords from your main description to use as tags for your item.Give your listings very descriptive, detailed titles – use all the characters allowed if you can. Although titles like “Amber Moon” sound cool, they don’t tell people anything about what the item is. It’s bad for Etsy search and bad for getting found. So be really clear in your titles.

5. Shop Setup

On Etsy, you have very limited “branding” opportunities. The only places you can really brand your shop is with your shop banner and your avatar. In effect, these are extremely important to your shop’s appearance and brand on Etsy. Your banner and avatar should have the same branding – meaning they use the same font, colour palette, and graphic elements. You can make your own shop banner using Photoshop. Since the shop banner is the first visual that many people will see when visiting your shop, make sure it’s eye-catching, clearly legible + evocative of your brand. It should attract your ideal customer at a glance.

Blog

What is Your Truth? (Part One)


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Firstly, here's what it's not

In my acting classes at the New York Film Academy, we were often taught about embracing our inner truth. I never understood the concept. I originally thought it was just an acting thing! My teacher was strong, loud and confident. She was sure of herself and what she liked and didn’t like. She had so many stories about her days in acting class with Bradley Cooper! She was in touch with an incredible inner “knowing” of who she was. It was a core strength of utter authenticity. Over and above her clothing, there was an X-factor. It transcended a 1 dimensional existence. It was mesmerising! It was attractive! I wanted it! As the months rolled on, I threw myself into her teachings and soon came to a total understanding of the word “truth”. It wasn’t just an acting thing, it was a human thing. I ‘got’ that if we could learn to be free in our own unique footprints, we’d be so much more victorious in every day life.

So what is “Truth”?

1. It’s Not a Brand

If you’re going to try and contain your inner workings, human psyche and organically fluctuating creative spirit (also known as being a human being) in a box labelled “brand”, you’ll drive yourself crazy.

When it comes to business, there are things to a brand which must be in place. They are super relevant and should be well-planned. But publicists globally have now started a trend toward extending that concept to the personal human being. To be honest, I did enjoy reading the Personal Branding for Dummies article on developing your private brand!

Personal branding has become a huge money-making realm. Coaches in it teach us to:

+ calculate every part of ourselves precisely.

+ manipulate ourselves to portray a desired “angle” to the public at all times.

To me, that’s not branding. That’s a forced existence. It also opens up the can of worms of living for others. Can we be free in our own thoughts, feelings and emotions if we are living for others?

2. It’s Not Boxing Yourself In

Why do we have to harness the expansiveness of the human spirit to limit it to a specific way of being?

– a logo

– a colour scheme

– a fashion style

– a haircut

– an attitude

– a music taste

– a behaviour

– a profile on a social platform

I believe in giving people the freedom to come and go as they want. I believe it’s everyone’s right to decide how they want to do stuff. I personally like innovating constantly. I believe its a good way to be effective. When we box ourselves in to do certain things, we shadow the multi-faceted prism of human nature. We run the risk of putting a blanket over our natural glow which changes all the time. As individuals, we aren’t a business. We have an ebb and flow of likes and dislikes. We don’t have to box ourselves in the way businesses have to.

A Brand is the “design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers.”

– Wikipedia

3. It’s Natural Distinction

We all like distinction. But we must remember that we don’t need to do any work in trying to be distinct. As humans from totally different backgrounds, countries, personal histories, families, religions and cultures, we already are distinct. We can simply stand in that. We don’t need to try harder to stand out more. We are already individual just by being here. No one else has our story.

I wouldn’t be looking at this topic if it hadn’t come up as a theme in my own life. Many people ask me about how I crafted my “brand” and I have no idea what they mean. I’ve always gone with the flow of my spirit and what it likes, when it likes it.

The whole idea of personal branding highlights the importance to me to draw the distinction between being human and being a brand. It’s my belief we should do away with the pressure of “branding” ourselves if we’re ever to live naturally and freely in the world.

We want to live naturally so we can be empowered in ourselves; so we can be happy. I think people can confuse themselves by trying to assign adjectives and labels to their being. Some spend hours crafting their behaviour and appearance across all their portals because they think they should. It stops being healthy when it comprimises your sanity.

4. It’s Your Own Style

I have friends who are actors, writers, designers, musicians, bloggers, models. They’re people with good talents first and foremost. They’ve started:

– dressing in a certain way to be “appealing”

– posting updates on Facebook about topics they’re not really into

– instagramming certain things

– speaking in a certain way

– tailoring their Facebook pages to be a certain “look”

There’s a part of them that feels they have to. But it sounds like a lot of effort to stage themselves for the world. Rather cultivate your own style of talking online; post about what you really like. I value the power of branding and marketing/PR strategy in the workplace. But when living as a personal entity, I see more power in authenticity. We can have many tastes and celebrate our varied preferences on a daily basis. There’s no need to label any of it, or change it to suit the world. It’s our individuality that makes us special.

At castings, I see people come in having changed their hairstyle or “look” because their agent said they must be a different “brand”. They change themselves. They try to be someone they authentically aren’t. It’s a disservice to their natural strengths, which no one else has. People can make the mistake of thinking fashion defines them. It doesn’t. You can choose to be classic and simple this week, and next week wear a scruffy sundress with messy hair. One of the constraints personal branding puts on people is to stick to a certain fashion. Fashion can hide who we really are. A lot of time can be saved when we realise we don’t need to focus too much on the tactics of branding as the world knows it in our personal capacity. Simply have core principles and the rest is fat on the bone.

5. It’s Your X-Factor

If I think about it, let’s look at it practically. My husband one day won’t fit in to any “brand”. All I know is that the essence of his spirit will transcend what he’s wearing, what he’s driving, what music he’s listening to, how he acts, what his website looks like, what his instagram looks like, what he tweets or how popular he is on Facebook. My impression of him will be superior to all that. His business is one thing, his human-ness and personality is another. That’s his X-factor. His business needs a brand, he doesn’t. I know he will change every day. His tastes will evolve according to his truth, his fashion sense will transform over time, his values will change, his passions will vary. His simple, elegant “way of being” will fly in the face of any personal brand he meticulously crafted once. He won’t overthink his existence. And I won’t be able to put my finger on why I like him.

6. It’s Your Common Sense

Some things to me are common sense, not brand buzzwords. Things like:

– Be authentic

– Treat others with respect

– Stand out in your own way

I also believe we all know these things on a instinctive level. There’s a deep X-factor which is all of you that you cannot force or change. You can try to dress it up or manipulate it to stick to an “angle”, but that wouldn’t be truth. That wouldn’t be your common sense.

7. It’s Changing Everyday

When you put labels on yourself, you create a need to be loyal to “consistency” which brand building entails. This is pressure. As human beings, we are naturally inconsistent. Things are happening to us every day which shape how we think and how we do things. What I feel today will be different to what I feel tomorrow. To force yourself to be the same all the time could be suffocating. To force others to be the same is also suffocating. That’s a huge disservice to the mind. We should all give ourselves equal permission to flourish.

When you agree to trust and surrender to who you really are on a daily basis, you’ll have a deep contentment. You’ll stop needing to control yourself or others. Business is the only thing that needs a “spin” on it.

Truth begins with knowing who you are this morning and that you will grow and adapt by sunset. It’s enjoying your personal way of being and of doing. It’s not trying to understand it, it’s going with the flow of it. It’s being proud of it. My teacher knew that.

– It’s Not a Brand

– It’s Not Boxing Yourself In

– It’s Natural Distinction

– It’s Your Own Style

– It’s Your X-Factor

– It’s Your Common Sense

– It’s Changing Every Day

My teacher embraced these things. As a result, she was whole. It made her energy irresistable.

Sell your cleverness and purchase bewilderment.

– Rumi

Photo: Death to the Stock

Ambassador, Modelling

Art Meets Fashion – Joburg


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MyArts International will be hosting the Art Meets Fashion Joburg this Friday the 13th and Saturday the 14th of June 2014 at the Constitution Hill (Basement). The event aims at creating a platform for collaboration in the creative industry and giving an opportunity to local visual artists, crafters , models and designers to  showcase their talents in fashion, modelling, film, visual and performing arts.

Tamika Doubell

The Art Meets Fashion Joburg  will give entrepreneurs in the creative sector an opportunity to network with other entrepreneurs from different fields, trade  and discuss about various opportunities and challenges in their field of work while sharing some drinks. The event will incorporate an arts exhibition, craft market, fashion showcase, modelling workshops and creative business expo. The mission of this program is to create a local and global partnership for development in order to foster job creation and to support the growth of new and existing businesses by providing capacity building information, tools and resources. Our focus is to develop and empower businesses within the arts fraternity and business sector in order to strengthen their business capability and survivability.

Modelling Workshop

A modelling workshop will be held on both days from 12:00 to 14:00. The aim is to give young men and women who are interested in modelling and fashion free information on the industry. The workshop will focus on photography, catwalk and tips about the modelling industry. Interested models must meet at the Constitution Hill at 11:00 to 11:30 for registration. The workshop is free as we believe that the door of culture and education shall be opened to all.

Fashion Activities

Designers from Gauteng, Mpumalanga and the North-West Province will showcase their garments during the various shows and fashion installations. Our relationship with the Brooklyn Style Foundation gives the participating designers an opportunity to showcase on the 4th of October 2014 at the Fashion Week Brooklyn in New York where the BK Style in partnership with MyArts will be hosting a South African show dedicated to the 20 Years of Freedom and Democracy.

Arts Promotion

The event will also include some promotional activities and Arts Development Forums where artists will be informally talking and networking while sharing drink and meals. MyArts International wants this event to serve as a platform to seek out and nurture young, disadvantaged artists and allowing them to reach their potential and enhance the world around them by setting an example of giving, hope and achievement. According the MyArts’ Chief Director, Mr. Denis Ackulay, artists will be celebrating the 20 years of Freedom and Democracy this weekend during the Art Meets Fashion Joburg. “It’s not just a platform for collaboration but also a weekend of celebration as SA celebrates youth months and 20 years.” Active citizenship is very important within the Art Fraternity. It is this generation’s task to reignite the true engine of  the Millennium Development Goal #8, which is Global Partnerships for Development established under the United Nations 2015 Program. “We should think of restoring  the ideal of people working together and collaborating and exchanging ideas,” he added. The event will also feature an Anti-Rhino Poaching Campaign with an auction where funds will be channels to Anti-Rhino Poaching Organisations.

Program

Friday 13 June 2014

12:00 – 14:00  Modelling Workshop (For all young people who want to learn about Modelling)

14:00 – 19:00  Exhibition (Business Expo and Arts and Fashion Market)

16:00 – 19:00  Fashion Installations and Arts Promotion activities

Saturday 14 June 2014

12:00 – 14:00  Modelling Workshop (For all young people who want to learn about Modelling)

14:00 – 19:00  Exhibition (Business expo and Arts and Fashion Market)

16:00 – 20:00  Fashion Shows and Arts Promotion activities

14:00 – 19:00  Exhibition (Business Expo and Arts and Fashion Market)

16:00 – 19:00  Fashion Installations and Arts Promotion activities

Tamika Doubell

Blog, Capri, Europe

South African In: Capri


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Capri Italy

The Isle of Capri on the south side of the Gulf of Naples off the coast of Italy. About an hour ferry ride from Naples, this tiny Italian island is the beautiful summer playground of the world’s rich and famous. Here you’ll find glamour, sophistication and a touch of exclusivity in a stunning setting. Noteworthy landmarks are the “Marina Piccola” in the south (the little harbour), “Marina Grande” on the east (home to the ferries, hydrofoils and private yachts), the “Belvedere of Tragara” (a high panoramic promenade lined with villas) and the limestone crags called “sea stacks” that project above the sea (the Faraglioni). Not to mention the “Blue Grotto” (Grotta Azzurra) which is a famous sea cave on the coast of the island!

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Brand Promos

G-STAR Presents RAW Episode 2 with Daniel Popper


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Where RAW Episode 1 introduced the world of musician Yuna Zarai in Los Angeles, the new chapter picks up in Cape Town, South Africa and explores its diverse landscape with installation artist Daniel Popper. He’s had huge success creating massive installations at events around the world. Now he’s expanding his talents by designing the interior for a new Cape Town nightclub and building the four story Nelson Mandela Tree of Wisdom.

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