Digital Marketing

Social Media Marketing + PR

What Is Social Media Marketing?


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Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

How Are Search + Social Media Marketing Related?

Why would a business who has a website which comes up in a search engine care about social media? Because the two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity.

Social media can also help build links that in turn support into SEO efforts.

Many people also perform searches at social media sites to find social media content.

Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

A current feed (daily updates) ensures your brand is top of the news stream or search results. This means potential customers are more likely to find you.

An active community on social media channels leads to community which leads to engaged customers who keep coming back and using your product/service.

A personal touch to your brand makes people feel connected to you in a unique way, wanting to share in the experience that is your brand.

Including your customers in your giveaways, sales information, ongoings behind the scenes makes them feel supportive + patriotic.

Having social channels lends to transparency for your brand which means feedback from your audience.

This all means more feet through the door, a deeper understanding of your clients, a chance to improve your service or product and better (bigger!) business.

Why you’re seeing more Hashtag stickers on Shop Windows

Hashtagging is a popular way for brands to run competitions, giveaway tickets to events + generally get people talking about the brand.

Here in Cape Town, it’s become a hot trend to see shops such as Topshop, Mr Price, Zara, Guess, Sunglass Hut + other fashion stores display hashtags on their windows. This isn’t just limited to clothing stores, though. Places like Woolworths, Pick ‘n Pay, Mac, CNA or even coffee shops like Vida e Caffè are catching on. In fact, you’ll see references to social media channels pretty much everywhere now – banks, bars, theatres, camera stores, bookstores, restaurants and even liquor stores have some kind of “voice” set up online. It’s about:

+ community

+ brand awareness

+ audience interaction

+ discovery

+ feedback

+ influence

+ reach

+ growing business

Are you looking for advice, help, set-up or management of your channels? Contact me here.

Blogging

How Do You Keep People Coming Back?


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Building a brand is a funny thing. You want people to get the clearest understanding of who you are, but often you over complicate the process. My experience has taught me it’s really not that hard. Keeping things absolutely simple is key. If your business is online, it’s especially important to make your product easy to use for the user. Successful branding hinges on people coming back for more (products, information, entertainment). This means you need to become a habit for them. A habit is defined as: “a settled or regular tendency or practice, especially one that is hard to give up.” In his book on building habit-forming products, Nir Eyal (a Stanford lecturer + author) shares a perspective on how to think about building products people want to use. It’s called the Fogg Behavioural Model and was created by Stanford computer scientist, B. J. Fogg:

ImageThe Fogg Behaviour Model illustrates that the best path to get more people using your product is to make your product easier to use. If you make your product simpler, you increase the probability of your customers crossing the “Activation Threshold” + performing the behaviour.

Nir notes,

“Influencing behaviour by reducing the effort required to perform an action is more effective than increasing someone’s desire to do it. Make your product so simple that users already know how to use it, and you’ve got a winner.”

Remember this when you’re working on your next project. Keep it simple + you’re guaranteed to make your product, a habit.

Blogging

You Are Your Content


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1. Keep your content short + sweet

Choose a topic, do your research, use bullet points. Stick to one idea with any post. Don’t give people too much information too quickly. For ideas on how to make your posts interesting, link in from other places and use quotes from credible sources.

2. Keep it personal

Remember you are the personality behind the blog. Here’s the beauty of this new digital age: there’s a blurred line between where your blog’s content ends and where YOU begin. This is great because people like people. They like your content, but they also want to get to know YOU. Your readers are a cyber community of friends with shared interests you haven’t met yet. This gives you the freedom of writing stuff in your own voice. It gives you the freedom to share personal stories and go off topic in an appealing way if you like. You can capture your target audience in a personal way and still be effective. Make sure you’re authentic across the board. Get comfortable with who you are and your audience will be relaxed and encouraged.

3. Create resources other people find good

If you want to make money off your blog, you need to have the kind of traffic advertisers recognize as significant. Only then can you make meaningful earnings. To get the numbers, you need maximum exposure. To get that, you need informative articles which people feel are worth sharing. Check out my article on how to generate great content that interests you + keeps your readers coming back.

4. Figure out your ideal reader + your content will present itself

Do some in-depth research about your target audience and marketing angle.

The better you understand your customer, the faster your business will grow. But new ventures often struggle to define their target market and set their sights too broadly.

– Entrepreneur.com

5. Align your business brand

Your personal blog is a business (if it’s not, it has the potential to become one). You write your blog. You became a public “personality” the minute you began your blog. Write from your own point of view and be open to audience interaction 24/7 on all your platforms. In the blogging world, your personal truth becomes your blog’s brand. People who enjoy your blog will come back. They become your customers. The angle of your brand should be the same all over (your “angle” is YOU). Become familiar with your truth. Once you’ve decided on a logo/name/colour scheme/writing style you like, make sure it’s the same all across all social platforms. This doesn’t have to be forever, just for a while. You need to innovate at some point, but keep the same colour scheme/logo for at least a couple months. Consistency makes your brand familiar and more trustworthy, which increases the likelihood of converting.

6. Think about how you help your audience

What is your intention behind the blog? Is it: to help, to entertain, to provide a service? Once you’ve decided, remember it when making a post. Ensure you have a clear intention when you create an article and that you put time and effort into doing it.

7. Look to other platforms for content ideas

What inspires your posts? Run different series each month in line with your industry topic. If you don’t have a specific topic, think about your categories. Make a schedule for posting articles within each category. For ideas on your articles, look to platforms like Pinterest, Google, Industry websites, News Websites and Google Search Trends to see what people are searching for the most.

8. Leave your audience changed

The biggest part of any blogger’s job is to leave your audience changed in some way after they read your post. If you can inspire them, help them achieve or help them grow, then you have succeeded. Whatever your content is, if you can leave your audience positively changed, they will come back.

Photo: Death To The Stock Photo

Blogging

20 Ways To Get Serious About Blogging


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1. Think long & hard about your blog categories

Your categories are the main sections or “magazine columns” that you feature on your blog. Your categories can be a drop down menu on your sidebar. They should be simple and logical. Use hierarchies to organise your ideas better. Try think of a catchy angle for them so you peak your viewer’s interest and stand out from the rest.

2. Design your site as simple as possible

Keep your design simple and appealing. Make it intuitive and well-structured. People should intuitively know how to navigate your space. Make pages along the top for sections you want to highlight. Use a category drop down menu and a follow widget wouldn’t hurt. If there are other platforms you want your viewers to know about, include those widgets also. A direct link to Twitter, Facebook or Instagram invites viewers to connect with you.

3. Operate it like a real magazine

Decide on your target audience just like Cosmo or House and Garden does. This means deciding:

+ Who you want to appeal to (age group, gender, interests)

+ What your content will be (which topics you choose)

+ How involved you’ll get in your articles (short, long, lots of resources)

Plan out each piece well. It’s always a good idea to think about a catchy title and invest time into each piece. Edit and format your posts and add great designs to them. Write in a natural tone and keep it simple. Decide on your intentions with each post. Publish often (weekly is great). If your favourite magazine missed a few issues, you’d eventually find a replacement.

4. Share each post into infinity

You write and publish something once, but who’s to say you can’t share that post once per month on Twitter, a couple times a year on Facebook or every other month on Google+? Pinterest is a lovely fresh platform with a constant stream of ideas. It’s a great way to advertise your blog. Make a board dedicated to your blog and pin your stuff to it! It will make it easier for people to find you and re-pin your stuff. Due to the “timeline” nature of most social media platforms, if you only share something once, it will only be seen by a small percent of your followers. It’s also a good idea to make an advert with your heading and URL on for sharing purposes.

5. Make sure you know what  your audience wants and needs

Your readers/clients have specific questions, desires and needs. You can start to figure out these needs by putting yourself in their shoes. What would you want to read about if you were them, visiting your blog? What tools can make things simpler for your viewers? Why do they come to your blog? Read more about figuring this out here.

6. Post frequently + consistently, with quality as your best friend

Remember to keep your material current and up-to-date. Try cater for a blog audience while maintaining your brand goals and sanity. This is, of course, if you are operating your blog like a business.

7. Invest in your blog

The things you spend money on are the things you want to get value out of. The things you spend money on are the important things that you care about. The best things in life are free, but some of the things that help you create your best life cost money. Invest in marketing your blog online or elsewhere if you want the traffic that will get you money in the long run.

8. Format your posts to be read by busy, lazy humans

This means short titles, bullet points and headings. Also, it means blog posts which aren’t too long.

9. Create a content calendar

….One that includes suggested post dates and categories. Editorial Calendar WordPress plugin is great because I like a visual representation of when I should post. Without a calendar and some type of plan, you’ll get around to that one post about that one thing on the 10th of NeverEver.

10. Add in promotion & maintenance tasks

Sponsored blogging (getting paid to publish promotional stuff) must be scheduled into your usual blogging routine. A lot of the time, clients/sponsors need a date for publishing. It’s good to plan ahead so you can give them an exact date.

11. Establish a writing routine that gives you time to think

Creative people are always thinking. Sometimes I have great ideas that pop into my head which I jot down. When I get around to writing a post, I’m always excited to publish it straight away. But I’ve learnt that it’s better to save the draft and give it an ‘incubation’ period in your head. Trust me, you’ll think of different things to add over a period of just 24 hours which will add value to your post.

12. Be you. We won’t like you if you’re being someone else

Enjoy your own space online. Add photos of your life. Write the way you would speak in real life. See how you do this in my post Find Your Voice Online.

13. Get high quality photos of yourself

It’s a good idea to have quality photos of yourself. These will come in handy for your “about” page, as well as any articles you write where you have personal experience. Allow your readers to connect with you! Keep a professional flavour by getting nice photos taken. It’s good for you and will be a plus for the photographer. There’s power in collaboration!

14. Audit your blog regularly

That post you wrote three months ago? It totally needs a link to the post you published earlier this week because they’re heavily related and your readers will be happy to have guided/quick access to both. Always keep in mind that no matter what order you write things in, any post or page on your website has the potential to be the first post a visitor sees. P.S. Blog audits are also a great way to make sure you’ve included your affiliate links and product/service links in all the organic ways possible.

15. Check your grammar

Make sure to double-check your articles.

16. Be available + interactive

No one likes a person who never responds to anything. Granted, you may be so “big time” that you can’t get to every blog comment or tweet, but none of them? I’ll accept that when you become the President of the United States. Even then, you can hire some people to help you out!

17. Pay attention to the questions your readers ask

There may be a new blog post you’ve written, a new eBook you can sell, a problem you can fix or a service you can offer that is lingering in questions from readers. Cultivate community around your blog so people feel they are in a safe space where they are supported and encouraged. Grow a family around your blog. You do this by being attentive to your readers.

18. Guest post like a champ

Once you have a healthy collection of quality content to lead people back to, pitch to some sites that fit your brand (or that are frequented by your ideal readers) to do a guest post. Think about larger online magazines and websites as well. These guest posting opportunities will help you build relationships and will lead new readers back to your site.

19. Accept guest posts like a champ

If someone else is willing to say some valuable and entertaining stuff on your blog, let them. Make sure each post fits your blog, fits your readers, and is the type of quality content you want your blog to be known for. Make sure to promote your guest authors and show them love. They will likely spread the word of their guest post, which can potentially give you lots of new readers.

20. Stay focused

We creatives like shiny new projects and get distracted easily. When you have lots of ideas racing through your head, stop and focus your energy on one thing at a time. Make a list. Lists are great.

Photo: Death To The Stock Photo

❤ My Work, Social Media Marketing + PR

Rotary Club of Algoa Bay Social Media PR + Marketing


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Rotary Blogger South Africa

Skybok enjoyed creating this fresh new blog for The Rotary Club of Algoa Bay. Good causes always need good websites. Join them on Facebook here. The Rotary Family Health Days 2015 will be held in the heart of Zwide Township at Ubuntu. It was incredible to hear Bill Clinton travelled there last year. It’s the home of the Ubuntu Education Fund. The RFHD are 3 days of free health care for the community. Skybok shot and produced the Algoa Bay Rotary Club’s video profile recently, as well as their soup kitchen for Madiba Day at Provincial Hospital.

Rotary at Ubuntu Education Centre South Africa

Blogging

Finding Your Voice Online


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1. Speak like you do in real life, online.

Communicate to your virtual audience in the same way as you would talk to the one person in the world who you feel most comfortable with. Why? Because that’s who you really are. That’s the way you talk, those are the things you say. So just type in the same way you would talk to this person in real life and that is your “voice” online.

2. Find a comfortable way of writing to communicate your thoughts online.

What things interest you? What things make you smile? What do you really think/value/believe in/feel? What do you find amusing or not so amusing? Facebook, Twitter, Instagram, YouTube, Google+ and the countless other realms are only conduits for you to reflect your inner spirit in a cyber realm. There’s no one else like you! Embrace that. You surely want the expression of you across all your platforms to be accurate, don’t you? That way there’s no mixed signals with the people you care about. On top of writing about your interests, you need to write so people won’t get bored.

How to write with ease and make your posts effective:

  1. Use simple language
  2. Use short sentences
  3. Use bullet points
  4. Use metaphors
  5. Write many drafts of your article/status updates/posts before publishing them
  6. Use photos
  7. Practice using your “voice” in everyday stuff. Really look at how you write text messages, respond to comments on public platforms and in e-mails. Get to know how you express yourself and keep it congruent with your online platforms
  8. Respond kindly to all comments/e-mails/tweets and virtual interactions
  9. Do regular audits of your old blog posts, status updates and posts.
  10. Encourage your audience to approach you!

3. Constantly look for inspiration.

I love Pinterest, music, other blogs and everyday things that are happening to me! I use these as catalysts for articles and updates/posts because they mean something to me and chances are they will be relevant to my audience, too.

4. Keep up to date with your goals.

This involves “thinking on purpose sessions” as Joyce Meyer instructs. And wine. These are fun brainstorming sessions I would suggest having with yourself at least once a week to brainstorm new topics/angles for what your audience would like to read.

5. Get up-to-speed with your field of ‘expertise’.

If your blog is topical (deals with a specific field), get up to speed on current happenings and events so you can offer something valuable and relevant to your desired audience.

6. Be Passionate about what you are writing about.

Because it all begins there.

7. Hone your intention.

Is it to help, enlighten, entertain, inform, discuss?

8. When using your voice online, run the “Digital Presence” Four-Way Test

(my personal adaptation of the Rotary Four-Way Test)

+ Is it the Truth? Do you believe in what you are saying… really? Are you saying it with comfort and ease; expressing your honest personal and creative views?

+ Is it Fair to all concerned? Think about whether your audience will feel repelled or energized. Think what makes you feel repelled from other people when they post stuff. Then don’t post that kind of stuff. The aim is always to make sure your audience feels better after having read your stuff than they did before they read it (life lesson in general)

+ Will it build Goodwill & Better Friendships? Will people reading your material feel like they can comment and interact with you? Would they want to have a coffee with you in real life?

+ Will it be Beneficial to all Concerned? Is what you are saying helpful to your audience?

9. Things you want to aim for with your blogging/social presence in general:

Credibility 

Your readers respect that you have a fair share of experience in life/your field and can truly give them good insight and guidance to help them.This is especially true if you’re running your blog as a business (for profit)

Authenticity

Your readers feel you are being transparent and open with them. You are being the ‘you’ who you are in real life

Mutual Respect

Your readers will honour you if you honour them. They will interact with you if you take the time to respond to them and visit their portals.

Visual Appeal

Your readers are human beings and need to feel visually engaged in what you are writing about. Make sure to include photos and infograms (don’t know what an infogram is? I didn’t either. But now I love them. I have a collection of them on Pinterest here.) Include a couple personal pictures also so your readers feel connected with you. Keep it exciting!

Sustainability

Don’t start something you can’t finish. Keep the creative energy flowing. Keep the content high quality and truly ‘you’. Continue sharing and embracing the beauty of others who you have learnt from. Link back!!

 

Twitter – https://twitter.com/TamikaDoubell

Instagram – @misstamikajade  http://instagram.com/misstamikajade

Facebook – https://www.facebook.com/TamikaDoubellLiving

Linkedin – http://www.linkedin.com/pub/tamika-doubell/3b/63a/16

Photo: Death to the Stock Photo

Social Media Marketing + PR

6 Clever Tricks for Social Media Management


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Entrepreneurship Tips for Social Media Managers in South Africa

Even if you’re the ultimate hybrid project manager/content creator and community-engager, reality is, you’ll probably develop Social Media Manager Multi-Personality Disorder (SMMMPD)* at least once in your career.

(*Totally made this up)

Reblogged from Mashable here, Kelly Meyers offers up her favourite tips for Social Media Managers everywhere. I believe it’s all about structure, time management and keeping one step ahead of the game. Social Media today is one of the best venues for marketing products and services. Why? Because humans are social by nature! It’s digital word of mouth. Most companies employ social media experts to handle their online presence, reputation, promotions and branding. It’s important to remind yourself that it’s all about keeping your client’s brand alive and relevant, as well as connecting with readers in a compelling way to cultivate a strong community around a valuable service or product. Strengthen brand awareness, extend your network, attract new audiences and engage old ones. Bottom line – get business! Bottom bottom line – get feedback! Always aim to innovate, transform, evolve and create. Build on what you’ve designed to manage your clients accounts by using the suggestions below. I believe these tips will be a great resource for you. Enjoy! And be sure to check out my Social Media Management board on Pinterest ❤

1. Pain: So many accounts, so few browsers, so slow Internet speed.

Every day, we log in to our Facebook, Twitter, Tumblr, Instagram, Pinterest and Tumblr accounts, our work email, Google Drive and our internal communities, not to mention those of all our clients. We open our desktop versions of Tweetdeck, Twitter clients for Mac, Chrome for our personal accounts, Safari for our brands’ accounts and Firefox for our work accounts. Twenty minutes later, mid-tweet: not one applications is responding.

Remedy: Behold, Chrome profiles. Create as many Google Chrome profiles as you need — one for work, personal stuff and each client — and you’re free to toggle among multiple accounts at once. Each is fully customizable with account-specific bookmarks, Chrome apps, saved passwords and more. No need to use Chrome’s “Incognito” mode or multiple browsers at once.

2. Pain: You can’t find a buried document, and you keep opening the wrong version.

Your desktop is a mess, your download folder is bursting at the seams and your “organize screenshots later” folders (come on, every community manager is guilty of this) are about as useful as a junk drawer.

Remedy: Download FoundApp. Immediately. FoundApp simultaneously searches all basic file types in your folders — Dropbox, Evernote, Google Drive and Gmail attachments (even the ones you never downloaded). My favorite feature is preview, which allows you to easily scroll and view each document without having to open it. (Fingers crossed that its January YouSendIt acquisition doesn’t make it another Sparrow.)

3. Pain: Photo fatigue.

Cross-posting Instagram photos to Twitter is a time-suck, and Instagram photos take up too much space on your phone. Any community manager knows that time and space are of the essence. And so is seamlessly optimizing content for each social platform.

Remedy: With IFTTT (If This Then That), you can literally put the Internet to work for you. Use one of its pre-created recipes, or make one of your own to cut down on social media cooking time. Two recipes I love: auto-publish Instagrams as Twitter pictures, and save tagged Facebook photos to Google Drive or Dropbox. IFTTT currently support 62 platforms, which means options are endless.

4. Pain: Creating an actionable to-do list just isn’t happening.

No matter how many to-do list apps we try, there is still something special a colorful Sharpie and a notebook. Many times, the action of writing solidifies memory. When you’re juggling communities for several brands, the key is how you define and prioritize each action item.

Remedy: Snag an Action Method notebook from Behance. Each page feels like a blank slate, organized just like a digital note-keeper: date, action items, project titles and even a “backburner” section. Action Method offers a digital version, but I’m sticking to pen and paper for now.

5. Pain: You can’t see your Tumblr post in the context of your brand’s custom theme before publishing.
Tumblr Primary and Secondary

Getting a true feel for a concept in social media can be challenging if you don’t display it in context. An Excel sheet full of pasted images and suggested copy just doesn’t have the same effect as the real thing.

Remedy: For Tumblr, try creating a secondary password-protected blog under your account, using the custom theme code from your actual blog. This way, you can use it to test posts internally and easily send around to your teammates for feedback.

6. Pain: Taking and saving screenshots of everything.

If your client hasn’t yet requested, you do it anyway: screenshot everything awesome or horrible on social media that you see. After all, it could disappear moments later. But organizing, archiving and annotating these screenshots isn’t easy.

Remedy: Skitch, now a part of Evernote, is the greatest screenshot tool you will ever use. It’s a departure from those “Print Screen” keyboard shortcuts you’ve grown accustomed to, but once you’ve got the hang of it, it’s worth it. You can store screenshots in Evernote, tag, categorize, share, edit and annotate. Skitch is the best way to annotate anything else you keep in Evernote, too.

jmg-software-social-media-management

Photo: Death to the Stock Photo

❤ My Work, Modelling, South Africa

Behind-The-Scenes with City Lodge + Kevin Ruth Photography


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South African Bloggers

Aren’t behind-the-scenes the best? 😉 I had a great time snapping away with Kevin Ruth Photography in Port Elizabeth, Nelson Mandela Bay, as he shot me for City Lodge’s Courtyard Hotel Port Elizabeth, right on the beautiful beachfront. See City Lodge’s facebook here, Twitter here and join them on Instagram @CityLodgeHotels. See more behind-the-scenes snaps here.

South African Bloggers

❤ My Work, Blog, Modelling, Port Elizabeth, South Africa

Stay Port Elizabeth: City Lodge Courtyard Hotel


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Tamika-Court-Yard-Hotel-3
Lobby area

About

The Courtyard Hotel in Port Elizabeth has 91 suites and studios and it’s located 8 minutes from the CBD and 10 minutes from the Airport. It offers stunning views of Algoa Bay + is a 5 minute walk from one of Port Elizabeth’s premier attraction, The Boardwalk Hotel & Casino.

Where?

Port Elizabeth, South Africa

My Opinion

City Lodge Hotel Group has a beautiful thing going here. The Courtyard Hotel was pretty on the eye, well-run and inviting. The staff were all very capable of making me feel safe, organised and welcome. They truly aimed to give me the best service and insight into the city’s tourist attractions for my convenience and pleasure. I had two dedicated receptionists – Pretty and Roniqu- who were cheerful and professional. A special mention must also be made to Matthews and Thabisa.

City Lodge
Standard bedroom

I found the room very clean and spacious. A large bathroom offering a bath and shower greeted me, as well as a self-catering kitchenette with coffee and tea making facilities. This was beyond my expectations for a standard room. I enjoyed the full DSTV bouquet and the balcony, overlooking Port Elizabeth’s gorgeous ocean. A thrilling sunrise greeted me when I woke up from a cold South African winter’s night – Thank goodness for the air conditioner to warm me up. I was also pleased with the cosy bed and the extra blanket.

The complimentary drinks and snacks at the fireplace in the hotel’s lounge relaxed me after I arrived to check in following a busy day! Complimentary hot snacks and drinks – alcoholic and non-alcoholic – are available to guests every night between 5pm and 7pm. The sight of their large, well-furnished lobby and seating area was a sight for sore eyes. I loved the modern feel of the whole hotel. I particularly remember how sweet the air smelt when I caught sight of their clean, blue pool overlooking the salty PE sea.

Breakfast offered a delectable selection for guests. There was an extensive buffet for both Continental and full English options. Here’s a tip: Try ordering a white omelette – the chef prepares it superbly.

If you like your Internet access, The Courtyard Hotel offers 60 minutes complimentary Wif-Fi daily. If you’re a health fundi, they also have a gym! For business travel, make sure to use their conference room.

Day Excursions/Activities

Port Elizabeth has a lot to offer the tourist. A day trip to Kragga Kamma Game Park can be organised by the hotel. For R185 you can do a 2-hour safari and the hotel can organise transport for you. If you like wildlife, my other suggestions are:

The Boma Reptile World

SAMREC

Seaview Predator Park

African Dawn Wildlife Sanctuary in Jeffrey’s Bay (about 1 hour outside of Port Elizabeth)

Again, the hotel offers a “kind-cierge” which organises day trips for you.

For an experience at sea, I recommend Jester Cruises. They offer 90 minute cruises through the bay at R150 on Saturdays and Sundays between 3pm and 4:30pm. On Wednesday and Saturday evenings, their braai cruises are R100 more per person and run from 6:30pm-10pm.

The Spa

If you’re anything like me, you would enjoy a true African Spa experience. I visited the Africology Spa – a 5 minute walk from the hotel. The hotel can organise a shuttle for you. This spa experience is definitely a must for the tourist if you need some pampering. I enjoyed a cleansing 35 minute “Majestic Spa Awakening” therapeutic massage. It treated my neck, shoulders and scalp. My therapist, Zola, is a true asset to her craft. Her massage ability is heaven-sent and her God-given ability will leave you asleep on the bed. Enjoy this for R400. During this month of July, they are offering a “Madiba” special, which includes an extra 20 minute foot massage. The spa also offers Hydrotherapy, Grooming Packages and Skin Wraps. For an added R150, enjoy a sauna, hydro-bath or steam therapy. End off your experience with a cup of mint tea in their relaxation room.

Africology Spa
Cute details at Africology Spa
Bloggers South Africa
Tea

Related Links

Other Tourist Spots in Port Elizabeth

Sun International’s Boardwalk Casino and Entertainment World

Bridge Street Brewery

Mangiamo Restaurant 

Bocadillos Bakery and Coffee Shop

PE is also famous for its “Stanley Street” which can be compared to the Camps Bay strip in Cape Town. No ocean, but many pretty bars and restaurants. (Hint: Make sure to get a taste of craft beer at the Beeryard in the evening. A small tasting tray is only R25!)

Three restaurants I love in this street are Charlie SuperstarFor The Love of Wine and Salt.

Thank you City Lodge! And thank you to my photographer Kevin Ruth.

My Photos

Bloggers South Africa
A beautiful pool
City Lodge South Africa
View of the beach
Bloggers South Africa
Friendly staff