Currently I am spearheading the launch of a brand new initiative at Doubell Machines as part of “Going Green”. This is something that I’m really excited about as the environment is something I care deeply about. As a manufacturing business, we release a lot of carbon when we make the machines. This is bad for the environment. To reduce our carbon footprint, for every ten Jumbos we sell we are adopting a penguin from SAMREC. SAMREC is an organisation dedicated to the rehabilitation of African penguins. They have a beautiful facility in Port Elizabeth located in the Cape Recife Nature Reserve.
See their website here. This is our first penguin, Keith. He is suffering from a bad shark bite and bad circulation. He is an adult penguin and he will be released back into the wild once he is healthy again. I designed the logo for this initiative this week (see above) and unlocked a very creative streak in myself I never thought I had! It is now active both on our website and Facebook page here. This is the start of many initiatives to come. I am in the process of filling out the adoption papers – watch this space for photos!