marketing

❤ Banting

The Banting Band Salad


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I’ve had over 52 shares of this post on the Banting diet. Here is a gorgeous Banting recipe I just tried out for lunch today. It’s a quick, delicious way of eating salad the Banting way! Made up of 7 layers, I call it the “Banting Band Salad”. Enjoy!

LAYERS

+ Lettuce

+ Baby spinach

+ Green peppers

+ Celery

+ Frozen Green Beans

+ Boiled Egg

+ Sour Cream / Mayonnaise

Topped with

+ Pumpkin Seeds

+ Crispy Bacon

+ Grated Cheese

Tips

+ Always start with the lettuce

+ You can also start with Avocado

+ Keep it covered with a lid or foil

Pin this, share the love

Banting Band Salad

Creative Inspiration

The Hashtags All The Cool Kids Are Using


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Who knew there was a hashtag for every day of the week? Grow your reach + build your community on Instagram, Twitter or Facebook by using them when you upload your next pic. As long as your profile is public, you’re sure to get discovered + make new friends across the world (not to mention some serious cash if big brands get their paws on you).

Monday

  • #MCM or #ManCrushMonday
  • #MusicMonday
  • #MountainMonday
  • #MeowMonday
  • #ManicMonday (your crazy postweekend work/school schedule)
  • #ManicureMonday
  • #MondayBlues

Tuesday

  • #TransformationTuesday
  • #TravelTuesday
  • #TuesdayBoozeDay
  • #TuesdayTreat

Wednesday

  • #WineWednesday
  • #WellnessWednesday
  • #WomanCrushWednesday
  • #HumpDay
  • #WisdomWednesday
  • #Women2Follow
  • #WayBackWednesday
  • #WaterfallWednesday
  • #HealthyHumpDay
  • #WoofWednesday

Thursday

  • #TBT or #ThrowbackThursday
  • #ThirstyThursday (drinking on Thursday)
  • #Thursdate (for midweek dates)
  • #ThursdayFunDay
  • #ThankfulThursday

Friday

  • #FF or #FollowFriday
  • #FBF or #FlashbackFriday
  • #ShabbatShalom (for the weekly Jewish observance of Shabbat)
  • #FridayFunday
  • #FridayReads
  • #FridayNight

Saturday

  • #Caturday
  • #SexySaturday
  • #SaturdaySwag or #SaturdayShenanigans (for shopping)
  • #SaturdayNight

Sunday

  • #SS or #SelfieSunday
  • #SinDay
  • #SameSexSunday (for recommending people in the LGBT community)
❤ Digital, Social Media Marketing + PR

What To Share On Your Social Media


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+ Blog / Website

Your headquarters for content. The place you use to establish your reputation, share your expertise or portfolio, answer questions, talk in your natural voice, and wow your readers.

+ Twitter

Your place to post text messages the whole world can see. Use it to share useful information, jokes, timely updates, anecdotes, quotes, inspiration, previews of blog posts, and your stunning personality. Engage in real conversations frequently on Twitter. Use Twitter for research, Twitter chats, and the power of lists (organizing connections into useful categories).

+ Pinterest

Your place to post everything visual that you want your followers to check out. Even if it’s information and not an image, you can make a beautiful image that goes with the information.

+ Facebook

Your platform for connecting with people 25 or older. A great place to share visuals, links to useful information, promotions, and inspiration. Facebook has an affordable ad program that can help you target readers with specific interests.

+ Instagram

Your place to share compelling, interesting, fun, meaningful, helpful, and inspirational photos and videos. Instagram is a great place to display some of your portfolio items and your behind-the-scenes processes and life. It is best used in a very interactive manner (leaving comments and responses often).

+ Google+

Your place to share longer insights and thoughts (that aren’t quite blog length), visuals, videos, tutorials, tips, and inspiration. Google+ is excellent for communities, deeper discussions, following key influencers, and educating your audience.

+ LinkedIn

Your place to show your professional side, diverse capabilities and skills, and ability to provide useful information. LinkedIn is a great place to make connections for collaborations and to find talented individuals you might hire in the future.

+ YouTube

Your place to share tutorials, product reviews, trainings, and your winning personality. If used, YouTube is best used consistently and strategically.

Social Media Statistics South Africa

Social Media Marketing + PR

Social Media Stats South Africa


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One thing I find amazing is how popular social media is globally + especially here in South Africa. It’s grown a huge amount in the last couple of years, making way for unconventional + exciting jobs to open up for creative entrepreneurs like myself! Take a look at the figures………

I would love to give a workshop to aspiring bloggers + creatives in the Cape Town area on all I have learnt since beginning my online blog 3 years ago. Would you sign up? Here’s what I would cover:

+ How To Make An Income Blogging

+ How To Kickstart A Blog On A Budget

+ How To Style Your Blog

+ 10 Ways To Find Your First Clients

+ How To Grow Your Traffic With Social Media

+ How To Use Mailchimp To Grow Your Brand

+ How To Get Inspired

+ How To Write For The Web

+ How To Take Photos For Your Blog

+ How To Attract Dream Clients in 5 Steps

Social Media Users in South Africa 2013

❤ My Work, Modelling

Sneaky Photo Shoot Sesh


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Hippi Chic
Photographer: Merrissa Lebetkin, behind-the-scenes

We had an impromptu little photo shoot session up in Hout Bay for BaliBali Fashion Store Cape Town….. I created their blog here and their Facebook here. Also their Pinterest here. The photos we are taking on the beach and on location in Hout Bay are all part of their new summer campaign. Marketing posters will be for the Lifestyle Centre in Kloof + digital advertising. I was thinking about 5 questions I would love to know from you (my lovely readers!)……

+ What’s one song that you can’t stop listening to?
+ What’s one thing you’re doing lately to make yourself better?
+ What’s your favourite piece of jewellery atm?
+ What have you been wanting to do but just…haven’t?

My answers:

+ I love EDM music the best. But lately it’s “Yonce/Partition” from Beyonce’s new album “Beyonce”
+ Banting diet. Read here and get involved
+ A ring I bought at Topshop
+ Go for a massage

** Ps. I wrote about the colour symbolism of ORANGE + PURPLE.

Orange Bali Outfit
Photographer: Merrissa Lebetkin, behind-the-scenes
❤ My Work, Modelling

Knitwear Shoot for BaliBali in Camps Bay, Cape Town!


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Headshots in Camps Bay

We did a fabulous shoot recently in Camps Bay for BaliBali Fashion Boutique, Cape Town. I think the beaches in Cape Town are gorgeous! We are working on their marketing posters for the Lifestyle Centre in Kloof Street as well as for new brochures + digital advertising. I’ve designed + launched all their social media platforms and our new “Hippi Chic” campaign is looking good! Summer is here! (Please note all these pics are copyright. If you want to use any of these photos, get in touch with me here).

Camps Bay Cape Town

Cape Town Camps Bay

Camps Bay Cape Town

Camps Bay Cape Town
Camps Bay Cape Town

Entrepreneurship

Top 5 Writing Careers For Young Women


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By now we all know people have made the shift from reading books to reading online blogs, websites, social media feeds and other digital magazines. They’re more keen to fire up their tablet, cellphone, kindle or ipad than open up a hard-cover novel. I read somewhere that in the last decade, publishing and other related industries have taken a big hit. While in the past, a career as a novelist was every English majors’ dream, today technology has created an expansion in the professional field of writing. As a result, I’ve done some research into the current top 5 writing professions for young women today.

1. Scriptwriter

The success of once unknown writer, director and actress Lena Dunham, the creator of the hit HBO “ShowGirls”, is a prime example of how the entertainment field offers unique writing careers for young women. Only in her mid-20s, Dunham has had the ability and creative freedom to allow her stories and observations to become a reality on a huge and lucrative platform. Though it’s important to keep in mind that Dunham’s success it not the norm, she at one time was a young writer who funded and created her own work without studio backing. Scriptwriting is something that takes years to get good at. However, with a lot of practice, constructive feedback and a little luck, you could enjoy a successful career as an entertainment scriptwriter for movies, films and radio.

2. Blogger

Successful female lifestyle, fashion and “mommyhood” bloggers have become an increasingly large and prolific part of the writing community. Blogging has become a great writing career that allows young female writers to cultivate an online presence, while also providing an inexpensive platform to launch a writer’s professional career.

Bloggers can present whatever version of themselves they choose, and create a following from admirers who really respect that blogger’s writing style and interests. The fact that it’s so easy to start a blog doesn’t hurt either! Instead of tirelessly searching for a publisher, publicist or other middleman to get their work distributed to the public, bloggers take matters into their own hands. Bloggers typically make their revenue from ad sales, corporate sponsors and lucrative business opportunities that can arise due to the brand/image that the blog has helped a writer cultivate.

3. Freelance Academic Writer

For some, writing is all about self-expression. For others, writing is the task of researching and synthesizing complex concepts into the written form in order to present a conclusionabout the evidence presented. If you find yourself in the latter group, freelance academic writing may be the right career for you. Academic writers typically prescribe to the more traditional conventions of formal writing. Academic writing spans across all fields of academic study. However, for the most part, all types of academic writing utilize the thesis statement format in order to present concise informative articles that are utilized and presented in academic settings. Academic writing isn’t for everyone. It requires advanced research skills, knowledge of the wide variety of citation formats, as well as an advanced degree. If you loved writing research papers in college, or you’ve always been a fan of footnote citations, freelance academic writing may be the right job for you.

4. Digital Copywriter

Ever wondered who writes the advertisements and web content on your favorite websites? Do you make a game out of spotting typos and grammatical errors when you’re browsing the Internet? Then a career as a digital copywriter might be the perfect job for you! Digital copywriters are the writers who draft all the writing you see on the Internet. Their job functions can range from creating product descriptions, advertisements, landing pages and an all other web content for official websites. The great thing about digital copywriting is that given the technological advances of today, many digital copywriters can work from home instead of having to go into the office. This is especially an advantage for stay-at-home moms looking to have a remote career.

5. Social Media Manager

Don’t feel like writing your own stuff? No problem. Write someone else’s. Social Media Management is becoming a huge career now, with big companies willing to fork out a small fortune for young digital gurus to manage their brands.

So, the opportunities for those who love communication is ample. What would your choice be?

❤ My Work, Social Media Marketing + PR

Retro Afrika Happenings in the Months to Come


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Retro Afrika Bioscope at The Waterfront Film Studios in Cape Town

Highlight on one of Skybok’s clients Retro Afrika Bioscope – a studio label of Gravel Road Entertainment at the Waterfront Film Studios in Cape Town. CEO Ben Cowley has just returned from France for the “Lumiere Film Festival & Classic Film Market” in Lyon! Retro Afrika exhibited some retro titles at the Classic Film Market as well as its restoration services. Skybok is enjoying handling this account!

Lumiere 2014

Upcoming we’ve got:

+ The Mini Retro Afrika Film Festival in association with The Bioscope Independent Cinema in Johannesburg 24th – 26th October. 4 Films will be showcased: “Joe Bullet”, “Fishy Stones”, “Trompie” & “Umbango”. More on our blog www.retroafrika.com

+ “Joe Bullet” (a film banned in 1971) will be showcased at the MoMA The Museum of Modern Art in New York City on the 8th & 13th November as part of the “To Save and Project” Film Preservation Festival.

+ “Trompie” DVD will be released in Musica nationwide

+ “Joe Bullet” will be showcased at the Carthage International Film Festival in Tunisia

+ “Joe Bullet” will be showcased at the Berlin Film Festival Berlinale – Berlin International Film Festival

Lumiere 2014 IMG-20141015-WA0018 Lumiere 2014

Lumiere 2014 Lumiere 2014 Lumiere 2014

Blogging

20 Ways To Get Serious About Blogging


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1. Think long & hard about your blog categories

Your categories are the main sections or “magazine columns” that you feature on your blog. Your categories can be a drop down menu on your sidebar. They should be simple and logical. Use hierarchies to organise your ideas better. Try think of a catchy angle for them so you peak your viewer’s interest and stand out from the rest.

2. Design your site as simple as possible

Keep your design simple and appealing. Make it intuitive and well-structured. People should intuitively know how to navigate your space. Make pages along the top for sections you want to highlight. Use a category drop down menu and a follow widget wouldn’t hurt. If there are other platforms you want your viewers to know about, include those widgets also. A direct link to Twitter, Facebook or Instagram invites viewers to connect with you.

3. Operate it like a real magazine

Decide on your target audience just like Cosmo or House and Garden does. This means deciding:

+ Who you want to appeal to (age group, gender, interests)

+ What your content will be (which topics you choose)

+ How involved you’ll get in your articles (short, long, lots of resources)

Plan out each piece well. It’s always a good idea to think about a catchy title and invest time into each piece. Edit and format your posts and add great designs to them. Write in a natural tone and keep it simple. Decide on your intentions with each post. Publish often (weekly is great). If your favourite magazine missed a few issues, you’d eventually find a replacement.

4. Share each post into infinity

You write and publish something once, but who’s to say you can’t share that post once per month on Twitter, a couple times a year on Facebook or every other month on Google+? Pinterest is a lovely fresh platform with a constant stream of ideas. It’s a great way to advertise your blog. Make a board dedicated to your blog and pin your stuff to it! It will make it easier for people to find you and re-pin your stuff. Due to the “timeline” nature of most social media platforms, if you only share something once, it will only be seen by a small percent of your followers. It’s also a good idea to make an advert with your heading and URL on for sharing purposes.

5. Make sure you know what  your audience wants and needs

Your readers/clients have specific questions, desires and needs. You can start to figure out these needs by putting yourself in their shoes. What would you want to read about if you were them, visiting your blog? What tools can make things simpler for your viewers? Why do they come to your blog? Read more about figuring this out here.

6. Post frequently + consistently, with quality as your best friend

Remember to keep your material current and up-to-date. Try cater for a blog audience while maintaining your brand goals and sanity. This is, of course, if you are operating your blog like a business.

7. Invest in your blog

The things you spend money on are the things you want to get value out of. The things you spend money on are the important things that you care about. The best things in life are free, but some of the things that help you create your best life cost money. Invest in marketing your blog online or elsewhere if you want the traffic that will get you money in the long run.

8. Format your posts to be read by busy, lazy humans

This means short titles, bullet points and headings. Also, it means blog posts which aren’t too long.

9. Create a content calendar

….One that includes suggested post dates and categories. Editorial Calendar WordPress plugin is great because I like a visual representation of when I should post. Without a calendar and some type of plan, you’ll get around to that one post about that one thing on the 10th of NeverEver.

10. Add in promotion & maintenance tasks

Sponsored blogging (getting paid to publish promotional stuff) must be scheduled into your usual blogging routine. A lot of the time, clients/sponsors need a date for publishing. It’s good to plan ahead so you can give them an exact date.

11. Establish a writing routine that gives you time to think

Creative people are always thinking. Sometimes I have great ideas that pop into my head which I jot down. When I get around to writing a post, I’m always excited to publish it straight away. But I’ve learnt that it’s better to save the draft and give it an ‘incubation’ period in your head. Trust me, you’ll think of different things to add over a period of just 24 hours which will add value to your post.

12. Be you. We won’t like you if you’re being someone else

Enjoy your own space online. Add photos of your life. Write the way you would speak in real life. See how you do this in my post Find Your Voice Online.

13. Get high quality photos of yourself

It’s a good idea to have quality photos of yourself. These will come in handy for your “about” page, as well as any articles you write where you have personal experience. Allow your readers to connect with you! Keep a professional flavour by getting nice photos taken. It’s good for you and will be a plus for the photographer. There’s power in collaboration!

14. Audit your blog regularly

That post you wrote three months ago? It totally needs a link to the post you published earlier this week because they’re heavily related and your readers will be happy to have guided/quick access to both. Always keep in mind that no matter what order you write things in, any post or page on your website has the potential to be the first post a visitor sees. P.S. Blog audits are also a great way to make sure you’ve included your affiliate links and product/service links in all the organic ways possible.

15. Check your grammar

Make sure to double-check your articles.

16. Be available + interactive

No one likes a person who never responds to anything. Granted, you may be so “big time” that you can’t get to every blog comment or tweet, but none of them? I’ll accept that when you become the President of the United States. Even then, you can hire some people to help you out!

17. Pay attention to the questions your readers ask

There may be a new blog post you’ve written, a new eBook you can sell, a problem you can fix or a service you can offer that is lingering in questions from readers. Cultivate community around your blog so people feel they are in a safe space where they are supported and encouraged. Grow a family around your blog. You do this by being attentive to your readers.

18. Guest post like a champ

Once you have a healthy collection of quality content to lead people back to, pitch to some sites that fit your brand (or that are frequented by your ideal readers) to do a guest post. Think about larger online magazines and websites as well. These guest posting opportunities will help you build relationships and will lead new readers back to your site.

19. Accept guest posts like a champ

If someone else is willing to say some valuable and entertaining stuff on your blog, let them. Make sure each post fits your blog, fits your readers, and is the type of quality content you want your blog to be known for. Make sure to promote your guest authors and show them love. They will likely spread the word of their guest post, which can potentially give you lots of new readers.

20. Stay focused

We creatives like shiny new projects and get distracted easily. When you have lots of ideas racing through your head, stop and focus your energy on one thing at a time. Make a list. Lists are great.

Photo: Death To The Stock Photo